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4471. The Role of Official News Releases of the Korean Ministry of Culture, Sports, and Tourism in the Success of the Korean Wave

Author:
Jisung Yoo
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
This study investigates the South Korean government’s role in the success of the Hallyu [Korean Wave] and the growing global interest in Korean popular culture by examining official news releases on Hallyu issued by the Korean Ministry of Culture, Sports, and Tourism from 2007 to 2017. The author argues that the domestic news releases had a supporting role for artists and cultural products in South Korea; they didn’t directly contribute to Korean industrial economic growth. In contrast, the international news releases tended to play a leading role in promoting Korea’s positive image; they contributed to Korea’s industrial economic growth by means of cultural diplomacy and soft power. Statistical analyses were conducted to determine whether a significant relationship exists between domestic news releases and industrial economic growth. To provide evidence of the Korean Ministry of Culture, Sports, and Tourism’s leading role in promoting artists and cultural products abroad, the author examined and qualitatively analyzed English, Chinese, and Japanese language news releases. The findings revealed that the number of releases had no significant relationship with increased annual economic growth, which seems to come from the power of Hallyu itself, not the government’s support. The qualitative analysis shows that international releases were used as a tool to achieve foreign policy goals and advance a positive national image. This study contributes to the growing literature on Hallyu by discussing the dual role of official news releases.
Topic:
Government, Culture, Soft Power, popular culture, and Cultural Diplomacy
Political Geography:
South Korea, Korea, and Global Focus

4472. How K-pop Broke the West: An Analysis of Western Media Coverage from 2009 to 2019

Author:
Jenna Gibson
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
Over the last decade, Western publics have gradually caught on to the Kpop phenomenon; the Korean Wave has arrived on European and North American shores and shows no signs of receding. Heightened interest has corresponded with increased mainstream media coverage, both among news and entertainment outlets. This article analyzes mainstream media coverage of the Korean Wave from 2009 to 2019, including an examination of overall trends in K-pop framing over time. This analysis suggests that coverage of K-pop in Western media has proceeded through four distinct stages of development: 1) Introductory Stage, 2) Gangnam Style Stage, 3) Korean Wave Stage, and 4) Mainstreaming Stage. This article also examines how the changing portrayal of K-pop for general audiences has corresponded with a similar evolution in portrayals of South Korea and Korean society as a whole.
Topic:
Media, News Analysis, Soft Power, Music, and popular culture
Political Geography:
Asia, South Korea, and United States of America

4473. Reversed Ethnography in the Reception of the Korean Wave

Author:
Hyeri Jung
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
This paper unravels dynamic interactions between Korean popular culture and its fans in the United States, focusing on how cultural hybridity of the Korean Wave un/consciously facilitates soft power, and what sociocultural implications it might yield in global/international contexts. Employing various theoretical frameworks of globalization, critical/cultural media studies, hybridity, soft power, and fan studies, I take a qualitative methodological approach of what I call a reversed media ethnography: Examining the contraflow of Korean media culture on U.S. fans. I employ various qualitative and interpretive techniques including grounded theory to analyze the rich corpus of data I collected over a period of two years to examine the nature of transcultural media and fans of the Korean Wave in the United States. Overall, the findings of this paper suggest that the complex layers of hybridity embedded in Korean popular culture creates complicated webs of transculturality. The Korean Wave exemplifies strategically well-balanced cultural hybridity that arouses a certain feeling of affinity: Emotional proximity. Korean popular culture evokes continuous negotiations of identities and generates nonthreatening wholesome content that comfortably appeals to American fans with various ethnic, racial, social, and cultural backgrounds. The notion of uriness (we-ness in English), collective unity and solidarity, embedded in Korean popular culture and its fandom culture works as one of the multifaceted soft power in the eyes of American fans that leads to an alternative post-Western soft power. This study contends that it is not the so-called hybridized Korean popular culture per se that makes it transcultural, and global to some extent, but the often under-recognized vital agents in the global sphere: Legions of fans.
Topic:
Culture, Soft Power, Ethnography, and Music
Political Geography:
Asia, South Korea, North America, and United States of America

4474. The U.S. Adaptation of Korea’s Unscripted Format in the New Korean Wave Era: A Case Study of Grandpas Over Flowers

Author:
Dal Yong Jin and Ju Oak Kim
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
The Korean unscripted format has recently reshaped media flows and practices on a global scale. This article, based upon a comparative analysis of Grandpas Over Flowers (tvN) and Better Late Than Never (NBC), explores how the Korean broadcasting industry has attracted Western broadcasting providers with its travel-based reality format, and how an American television network has produced its own version, negotiating the local specificity that the original series contained. Certainly, cultural differences in media production between the two societies are largely embedded in the localizing process. While Grandpas Over Flowers was dependent upon the long-standing friendship between veteran actors and their public images as fathers and grandfathers within society, Better Late Than Never employs veteran entertainers’ professional successes as the driving force for adventuring into exotic cultures in East Asia. This article claims that the Grandpas Over Flowers case evokes a new phase of the Korean Wave phenomenon, revealing a non-Western media player’s attempt at challenging the domination of United States and United Kingdom television formats in the global media industries.
Topic:
Mass Media, Culture, Media, and popular culture
Political Geography:
Asia, South Korea, North America, and United States of America

4475. Staging Hallyu: K-Pop and K-Drama Reimagined in Asian American Theater

Author:
Jieun Lee
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
In the midst of a worldwide fascination with Hallyu, South Korea’s cultural products, the popularity of K-pop and K-drama has soared to unprecedented levels. In New York City, Korean American playwright Jason Kim’s Off-Broadway musical KPOP (2017) brought K-pop music and dance to the stage. In the Twin Cities, a Hmong American playwright May Lee-Yang set her play, The Korean Drama Addict’s Guide to Losing Your Virginity (2018), within her Hmong ethnic background, as a romantic satire and homage to K-drama. While both plays function superbly as theatrical entertainment, I argue that these works serve as critical investigations into the methods of creating and disseminating K-pop and K-drama. Both theater pieces bring up issues of racial, gender, sexual, national, and ethnic identities as they reimagine Hallyu in North America and assess its impact on Asian America.
Topic:
Culture, Ethnicity, Identities, Music, popular culture, and Theater
Political Geography:
Asia, South Korea, and United States of America

4476. K-pop Fans’ Reaction Videos and Their Implications for Korean Language Learning

Author:
Soojin Ahn
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
As social media platforms such as YouTube have become important access points for Korean popular music (K-pop), international fans have enjoyed recording and sharing their responses to K-pop music videos on social media. In particular, reaction videos have been the most convenient and popular way for many international fans to share their opinions on and reactions to K-pop songs with others. This study aims to investigate the unique characteristics of reaction videos to share K-pop fans’ cultural experiences through YouTube videos and discuss the potential use of such fans’ learner motivation and learning environment for Korean language education. Four YouTube reaction videos were investigated through thematic analysis and through a discourse analysis informed by interactional sociolinguistics. The findings show how the reaction video creators build a community with other fans by establishing familiarity through agreement, considering the audience, and exchanging information, not only about a specific song, but also about K-pop in general and Korean Wave genres. These creators also demonstrated multiliteracies by expressing their opinions and feelings through facial expressions, visuals, and dance. These creators make their reaction videos regularly, proving their long-term enthusiasm for K-pop and the Korean Wave. This research offers important implications for future Korean language education, which will embrace diverse groups of international learners who actively participate in K-pop fan activities online.
Topic:
Culture, Social Media, Language, Music, and YouTube
Political Geography:
Europe, Asia, South Korea, Korea, and United States of America

4477. The Strategic Case for South Korea to Join the Comprehensive and Progressive Agreement for Trans-Pacific Partnership

Author:
Kyle Ferrier
Publication Date:
04-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
South Korea is at a critical crossroads. The future of the liberal international order, a major source of strength for Seoul, is unclear. President Donald Trump has repudiated the longstanding American role of upholding the liberal order. While Beijing has been quick to capitalize on this policy shift, the norms China seeks to promote either fall short of or run counter to the advancement of an open and rules-based international system. Although South Korea may be caught between these two great powers, it is by no means powerless to influence how international economic norms are advanced. To best meet its economic and even strategic interests, the Moon administration should begin negotiations to have South Korea join the remaining countries in the Trans-Pacific Partnership, known as the CPTPP.
Topic:
International Relations, Belt and Road Initiative (BRI), Trans-Pacific Partnership, Free Trade, Regionalism, and Donald Trump
Political Geography:
China, Asia, South Korea, North America, and United States of America

4478. Tensions in U.S.-Korea Economic Relations

Author:
Troy Stangarone
Publication Date:
04-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
Following a relatively successful period for U.S.-South Korea economic relations under the Bush and Obama administrations, Washington and Seoul have entered a new period of economic tension in the Trump administration. Unlike prior U.S. presidents, who placed a priority on negotiating fair rules in the United States’ economic relationships, President Trump has prioritized outcomes. As a result, one of his administration’s earliest moves was to renegotiate the KORUS Free Trade Agreement. While the results of the renegotiation were modest, they may help to expand the sale of American automobiles in the Republic of Korea in the long-run. The largest outcome of the negotiations may be to protect the Ford Motor Company from South Korean competition in the U.S. market as the company transitions to sales focused on light trucks. While the renegotiation has eased tensions for the moment, the prospect of economic engagement with North Korea, the Trump administration’s continued use of national security to erect trade barriers, and the emergence of new technologies such as artificial intelligence and autonomous vehicles could result in growing tensions in the relationship.
Topic:
Economics, Treaties and Agreements, Bilateral Relations, Negotiation, Free Trade, and Donald Trump
Political Geography:
Asia, South Korea, North Korea, North America, and United States of America

4479. The Evolution of Korean Studies in the Philippines

Author:
Michelle R. Palumbarit
Publication Date:
04-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
This paper examines the evolution of Korean Studies in the Republic of the Philippines. Despite a security relationship with the United Nations Command that dates to the earliest days of the Korean War, neither the government nor academic institutions considered establishing Korean Studies programs for nearly half a century. South Korean companies invested heavily in the Philippines and other Southeast Asian nations in the 1990s, leading to the arrival of entrepreneurs, tourists, and retirees. This created a demand for Korean language education to support the increased business activities and employment opportunities that accompanied Korean investment. Although the pattern of South Korean trade and investment activity in the Philippines was similar to its Southeast Asian neighbors, the establishment of Korean Studies in the Philippines occurred later than similar programs in Indonesia, Malaysia, Thailand and Vietnam. Nonetheless, the Korean Studies programs in the Philippines paralleled the development of programs in other Southeast Asian nations with language training classes leading to broader studies of Korean history, economy, politics and culture.
Topic:
Education, History, Bilateral Relations, and Academia
Political Geography:
South Korea, North Korea, Philippines, and Asia-Pacific

4480. International Collaboration Efforts to Denuclearize the Korean Peninsula

Author:
George Hutchinson
Publication Date:
04-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
The international community’s confrontation with North Korea reached crisis proportions in 2017, following Pyongyang’s ballistic missile launches and its sixth nuclear test. In the wake of a series of high-level summits, tensions began to thaw in 2018. At the inter-Korean summit in Panmunjom on April 27, 2018, South Korean President Moon Jae-in and North Korean leader Kim Jong-un agreed to seek support from the international community to denuclearize. But the international community, led by the U.S. in concert with the United Nations Security Council, has already worked tirelessly over the past 26 years to coordinate efforts to prevent North Korea from developing nuclear weapons. Successive U.S. administrations have worked through the cycle of confrontation, crisis, discussions and agreements with North Korea. Nonetheless, all these agreements have ultimately fallen apart, allowing North Korea to advance its nuclear program. This paper focuses on two key questions: How has the international community contributed toward denuclearizing the Korean Peninsula, and what is its role in facilitating the complete, verifiable dismantlement of North Korea’s nuclear program? Ultimately, the success of denuclearizing the Korean Peninsula will be measured by whether North Korea completely dismantles its nuclear program. Fortunately, the international “tools” are on the table, but successfully denuclearizing North Korea will, in the end, be a matter of effectively enforcing existing international measures.
Topic:
Nuclear Weapons, United Nations, Sanctions, Nonproliferation, and Negotiation
Political Geography:
Asia, South Korea, North Korea, and United States of America