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1. The Status of Public Relations in South Asian Region: The Importance of Public Relations Function in Pakistan

Author:
Mudassir Mukhtar and Khuram Shahzad
Publication Date:
01-2019
Content Type:
Journal Article
Journal:
South Asian Studies
Institution:
Department of Political Science, University of the Punjab
Abstract:
This paper explores the prestige and importance of public relations function in Pakistan by investigating reporting relationship of the public relations department to the highest management, “PR department contribution to strategic planning and decision-making”, “PR department contribution in research” and “organizational support to PR department/PR Department Prestige”. The results are based on email survey responses randomly collected from the highest ranked practitioners of 101 inhouse PR departments of public and private sector organizations adopting a stratified sampling technique. The results indicate that private sector organizations place more importance on public relations function in Pakistan as compared to public sector organizations. Public relations departments in private sector organizations in Pakistan are more involved in strategic planning and decision making significantly contribute in and benefit more from research-based activities and enjoy a better prestige in the eyes of their top management as compare to public relations departments in public sector organizations.
Topic:
Media, Political Science, and Public Relations
Political Geography:
Pakistan, South Asia, and Punjab

2. North Korea’s Public Relations Strategy, 2018

Author:
Eun A Jo
Publication Date:
08-2018
Content Type:
Special Report
Institution:
Korea Economic Institute of America (KEI)
Abstract:
Tension on the Korean Peninsula had reached a boiling point by the time Kim Jong-un delivered his New Year’s address—a tradition set by his grandfather that he had revived in 2013. Beyond the talk of a “nuclear button,” which triggered another round of fiery exchanges with Donald Trump, Kim devoted a considerable segment of his speech to calling for improved inter-Korean relations. Though signaling an ambiguous friendly overture to the South has become an annual exercise for Kim, this year’s speech was uncharacteristically specific in that he offered to send a delegation to South Korea’s highly anticipated Pyeongchang Winter Olympics. But sports diplomacy is hardly new to Kim; an avid sports fan himself, Kim is acutely aware of its propaganda value and utility as a channel for diplomacy. For Kim, the Pyeongchang Olympics presented a timely opportunity to remake the regime’s flailing image at home and abroad. In this chapter, the Pyeongchang Olympics are used as a case study to understand Kim’s public relations strategy. Before exploring the strategic intentions behind Kim’s diplomatic campaign, both the old and new features of his image-making efforts are examined, focusing in particular on his use of sports diplomacy. How Kim’s charm offensive in Pyeongchang is communicated internally and received externally is then analyzed, yielding important insights about the prospects of reconciliation between the two Koreas post-Olympics.
Topic:
Diplomacy, Weapons, Public Relations, Olympics, and Kim Jong-un
Political Geography:
South Korea, North Korea, and Korea