951. Virtual Social Networks in Post-Soviet and Western Societies (Analysis based on Facebook, VK and Odnoklassniki)
- Author:
- Kateryna Nasonova
- Publication Date:
- 11-2017
- Content Type:
- Special Report
- Institution:
- Centre for East European Studies, University of Warsaw
- Abstract:
- Nowadays virtual social networks have become the most frequently visited Internet resources. Although the Internet space exists as an open area of communication – overcoming linguistic, spatial and temporal barriers – certain internet products, like social networks, are gaining popularity in particular geographical areas. For example, Facebook, which is popular all over the world, failed to gain much of a foothold in countries of the former USSR. ere, the Facebook niche is dominated by such networks as VKontakte and Odnoklassniki. It shows that virtual social networks are a re ection of the community functioning in real-time, space and area. Social network users are not relieved of the burden of group, religious or ethnic identity, nor the ideology of the dominant society in the process of virtual communication. Such virtual activity becomes an expression of the system of coordinates and philosophical orientations that emerges during the process of socialization. Further, we can presume that the unpopularity of Facebook in former countries of the USSR is due to the impact of the post-Soviet mentality on the formation of virtual social networks, like VKontakte and Odnoklassniki. To con rm this thesis, we conducted a comparative analysis of three virtual social networks: VKontakte, Odnoklassniki and Facebook. these sites are quite similar in structure and function. However, they distinguish themselves from one another through the conceptual framework around which their user audience communication is built.
- Topic:
- International Affairs and Social Media
- Political Geography:
- Global Focus