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11. Nestlé’s Corporate Reputation and the Long History of Infant Formula

Author:
Lola Wilhelm, Oenone Kubie, and Christopher McKenna
Publication Date:
11-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
The demand for infant formula in Australia is insatiable. Bare shelves have led supermarkets and chemists to ration sales, limiting the quantity customers can buy in a single transaction. But it’s not Australian parents fuelling the formula shortages. A high proportion, between fifty and ninety percent, of all Australian infant formula is exported to China. The situation has created tensions between the two countries. Australian shoppers complain of Chinese daigou (personal shoppers) buying formula before it is even stacked on shelves and stripping supermarkets in teams of people. In April 2019, eight people were arrested in Australia for stealing over a million dollars of infant formula in Sydney to sell in China. Two months later, Chinese military personnel were photographed loading boxes of formula onto a Chinese warship before departing Sydney Harbour.
Topic:
Economics, Globalization, International Trade and Finance, History, Capitalism, and Multinational Corporations
Political Geography:
China, Australia, and Global Focus

12. The Birth of the Modern Chinese Banking Industry: Ri Sheng Chang

Author:
Vivid Lam, Oenone Kubie, and Christopher McKenna
Publication Date:
11-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
Pingyao (平遥) is a remote place for a tourist attraction. Located in the centre of Shanxi province, it is some 380 miles from Beijing and further from Shanghai or Hong Kong where the tourists tend to congregate. Yet, despite the isolation, come they do to Pingyao. The nearest airport to Pingyao is in Tiayuan, over one hundred kilometres away, so most visitors arrive by coach or by train; along the poorly paved streets and past the decaying houses until they arrive in the middle of the city. Here the tourists disembark from their coaches and their trains and find themselves transported to the days of the Qing dynasty emperors, surrounded by imperial architecture. The tourists wander slowly towards West Street. This is the home of the most popular attraction: the headquarters of Ri Sheng Chang (日昇), a late Qing company which revolutionised Chinese banking, now a museum and an increasingly busy tourist attraction. This is the story of how it came to be and how the little city in a small province in China rose to prominence, became the financial centre of the world’s largest economy, fell to obscurity and, now, rises again.
Topic:
Development, International Trade and Finance, History, Capitalism, and Global Political Economy
Political Geography:
China and Asia

13. The Father of Japanese Capitalism: Shibusawa Eiichi’s Vision of the Ethical Corporation

Author:
Sean Valencia, Rebecca Orr, and Christopher McKenna
Publication Date:
04-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
When Europeans began trading with Japan in the 16th century, they were amazed by Japanese craftsmanship, the country’s sophistication, and its extraordinary wealth but the Japanese elite were not equally convinced by the benefits of European trade. Wary of foreign influence, particularly the attempts by Christian missionaries to convert the Japanese, the Tokugawa Shogunate enforced a policy of strict isolation in Japan. Tokugawa Iemitsu, the shogun of Japan from 1623 to 1651, issued a series of edicts placing severe restrictions on trade and the movement of people and goods after 1638. These prohibitions remained in place for more than two hundred years until 8 July 1853 when, under the command of Commodore Matthew Perry, four United States Naval Ships sailed into Tokyo Bay. In the decades leading up to this confrontation, the presence of foreign ships in Japanese waters had become an increasingly common sight as western powers competed ever more fiercely to establish trade relations in the region. The arrival of Perry’s “black ships”, however, marked a stark shift in Japan’s foreign relations. American President Millard Fillmore had tasked Perry with forcing open Japanese ports to US vessels and, unlike in previous naval expeditions, granted him full and discretionary powers to achieve this end. On arriving into Tokyo Bay, Perry staged a week-long campaign of intimidation that began fiercely with the firing of blank shots and culminated in ominous threats to destroy the nation. The Tokugawa Shogunate, stymied by indecision, finally conceded that Perry would be allowed ashore to deliver a letter demanding that Japan abandoned its protectionist policies
Topic:
Capitalism, Ethics, Business, and Global Political Economy
Political Geography:
Japan and Asia

14. The Hudson's Bay Company: Royal Charters, Rivalries and Luxury Hats in the North American Fur Trade

Author:
Jason Saldanha, James Haworth, and Christopher McKenna
Publication Date:
03-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
French fur traders Médard Chouart des Groseilliers and Pierre-Esprit Radisson sensed an opportunity in the mid-1650s. During their travels within a North American trade network stretching from Montreal to the Great Lakes, the pair had heard rumours from indigenous Cree communities of a “frozen sea”: a region rich in beaver furs further to the north. The resourceful traders, aware of the European demand for luxury felt hats made from these furs, set out to explore. The two traders were not disappointed upon their arrival at the vast inland sea of Hudson Bay, discovering an abundance of high-quality furs. They quickly identified numerous rivers running from the basin that offered valuable access to the continent’s interior: if a shipping route could be forged from these locations, across the Atlantic and finally to European markets, the Hudson Bay region could re-centre the entire North American fur trade. After failing to obtain French support to establish a trading post in the area – and getting arrested upon their return to Montreal for trading without a licence – Des Groseilliers and Radisson found themselves courting English favour for their venture.
Topic:
International Trade and Finance, History, Capitalism, Commodities, and Trade Liberalization
Political Geography:
United States, New York, Canada, Quebec City, and Global Focus

15. The “A1” Reputation of the Lloyd’s Register of Shipping

Author:
Charlie Harris and Christopher McKenna
Publication Date:
11-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
For over two hundred years, Lloyd’s Register has surveyed and classified ships. Founded in 1760 in a coffeehouse on London’s busy Lombard Street, the company then known as the Society for the Registry of Shipping, surveyed and classified the seaworthiness of ships. For the first time, underwriters and merchants could gain an idea of the condition of the vessels they insured and chartered while ship builders and shipowners could demonstrate seaworthiness. Lloyd’s classified the best as “A1.” This term would become the Register’s greatest contribution to the popular lexicon and, ever since, the phrase “A1 at Lloyd’s” connotes the highest quality.
Topic:
History, Capitalism, and Business
Political Geography:
London and England

16. The Boom and the Busts: Mendocino County's Agricultural Revolution

Author:
Charlie Harris and Christopher McKenna
Publication Date:
01-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
California’s Mendocino County is a single-industry economy. Arriving in the sixties, marijuana cultivation gained a momentum in Mendocino that local government eventually began perceive as unstoppable, filling an economic void once occupied by lumber and fishing. Remote, permissive, boasting near-perfect outdoor growing conditions and conveniently situated between San Francisco and Portland, Oregon – two cities with something of a reputation for the consumption (and nationwide distribution) of marijuana. This convergence of assets, along with the benefit of timing, have led Mendocino County to draw growers – whether seasoned professionals or hopeful amateurs – from all over the world.
Topic:
Economics, History, Capitalism, Economic growth, and Economic Policy
Political Geography:
United States and California

17. Union Cold Storage and the Birth of Multinational Tax Planning, 1897-1922

Author:
James Hollis and Christopher McKenna
Publication Date:
01-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
Today’s corporate managers know that while tax planning may improve the bottom line, it also carries a downside in terms of reputational risk. The past decade has seen the rise of a phenomenon dubbed “tax shaming,” with legislators, activists and the popular press condemning multinationals for participating in “aggressive” or “unethical” tax avoidance. This campaign has occasionally been associated with dramatic changes in corporate policy. In 2012, for example, the global coffee chain Starbucks announced that it was voluntarily increasing its tax payments in the United Kingdom. And the following year, one of Britain’s leading banks, Barclays, closed down its profitable tax structuring division, citing the hostile political climate. Advocates of corporate social responsibility (CSR) promote the idea of a moral dimension to tax compliance, although it remains to be seen whether firms that consciously adopt an ethical approach to tax obligations will outperform their rivals. Some skeptics dismiss the CSR agenda as a public relations exercise; others regard it as a potential threat to legal certainty or economic competitiveness. A few practitioners even claim that “tax shaming” is a dangerous step towards “taxation by mob rule.”
Topic:
History, Capitalism, Ethics, Business, Multinational Corporations, and Risk
Political Geography:
Global Focus

18. The German Undervaluation Regime under Bretton Woods How Germany Became the Nightmare of the World Economy

Author:
Martin Höpner
Publication Date:
02-2019
Content Type:
Working Paper
Institution:
Max Planck Institute for the Study of Societies
Abstract:
Germany is an undervaluation regime, a regime that steers economic behavior towards deterioration of the real exchange rate and thereby towards export surpluses. This regime has brought the eurozone to the brink of collapse. But it is much older than the euro. It was established during the Bretton Woods years and has survived all subsequent European currency orders. The regime operates in two steps: competitive disinflation against trading partners; and resistance against correcting revaluations. The Bretton Woods order provid- ed perfect conditions for the establishment and perpetuation of the regime: it was flexible enough for sufficient macroeconomic policy autonomy to bring about differential inflation rates, and sticky enough to delay and minimize revaluations.
Topic:
Political Economy, Regional Cooperation, Capitalism, and Inflation
Political Geography:
Europe, Germany, and Central Europe

19. An Overview of German New Economic Sociology and the Contribution of the Max Planck Institute for the Study of Societies

Author:
John Wilkinson
Publication Date:
02-2019
Content Type:
Working Paper
Institution:
Max Planck Institute for the Study of Societies
Abstract:
New economic sociology (NES) in Germany has many similarities with economic sociology in the United States in its conscious efforts to institutionalize its presence within the broader sociology community, its promotion of a canon via handbooks, and its focus on the sociology of markets. At the same time, it differs in its stronger connections to the German classics, the greater vitality of a macrosociological tradition in Germany, the prior existence of a “bridging” generation of economic sociologists, and its later consolidation in a period of neo-liberal globalization, all of which have giv- en NES in the German-speaking world a distinctive character. In addition, it has been influenced by successive waves of French economic sociology – Bourdieu, convention, and actor-network theory – and its bilingual academic tradition has ensured its integration into English-speaking NES. In its contribution to the sociology of markets, the fact that NES emerged later in Germany than in the US led to a greater concern with quality markets rather than commodity markets, and a concomitantly greater attention to issues of value and price. These latter themes, in their turn, establish a continuity with German economic sociology’s enduring concern with understanding the role of money. Not surprisingly, therefore, German NES is now making key contributions to discussions on the sociol- ogy of money and is increasingly situating its analysis within the broader dynamic of capitalism and current processes of financialization.
Topic:
Economics, Globalization, Sociology, and Capitalism
Political Geography:
Europe, Germany, and Central Europe

20. Changing Perspectives in Political Economy

Author:
Renate Mayntz
Publication Date:
07-2019
Content Type:
Working Paper
Institution:
Max Planck Institute for the Study of Societies
Abstract:
The history of a research field called political economy dates back to the eighteenth century, giving rise to a variety of disciplinary approaches, and experienced a renaissance as a mul- tidisciplinary field after the Second World War, combining economic, political science, and sociological approaches. The divergence between economic globalization and the nation- ally restricted scope of economic policy directs interest to the relationship between politics and the economy. A quantitative analysis of the articles published in two dedicated political economy journals shows major trends of the developing research field. The relationship between politics and economy is interpreted rather widely, and research is largely focused on Western capitalist nations. In conclusion, two avenues for further research in the field are briefly discussed.
Topic:
Political Economy, Regional Cooperation, Capitalism, and Global Political Economy
Political Geography:
Europe, Germany, Central Europe, and Western Europe