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41. Brazil and the United States: Renewed Momentum in a Natural Partnership

Author:
Liliana Ayalde
Publication Date:
09-2015
Content Type:
Journal Article
Journal:
The Ambassador's Review
Abstract:
It is impossible to comprehend Brazil without understanding the dimensions of this continent-sized country, which occupies a land mass larger than that of the lower 48 of the United States. Brazil’s land border, which it shares with ten South American neighbors, is five times larger than the border between the United States and Mexico. Brazil is the fifth largest country in the world in terms of population. (For context, Indonesia is fourth.) It has abundant natural resources of every kind, including the world’s largest reserves of fresh water. It is home to two-thirds of the iconic Amazon, the globe’s largest tropical rainforest. It is the second largest economy in the Western Hemisphere and, depending on one’s calculus, the seventh or eighth largest economy in the world. The State of Sao Paulo alone has an economy larger than that of Argentina. Brazil has more cities with a population of over one million people than the United States. It is the world’s second largest exporter of agricultural goods after the United States. It derives 75 percent of its energy needs from hydro-electric sources—some of the cleanest energy platforms among large nations—and its current production of oil and gas make it among the top ten energy producers in the world. Brazil could become an even larger global producer with the development of its pre-salt oil reserves. With Embraer, Brazil has the world’s third largest aviation company after Boeing and Airbus, and in Gerdau, the top producer of long steel in the Americas. And this is just an illustrative sampling. One needs to keep in mind these basic facts about Brazil to help put surface events, including today’s headlines, in perspective.
Topic:
Agriculture, Economics, Energy Policy, Oil, and Natural Resources
Political Geography:
United States and Brazil

42. The Evaluation Revolution in Public Diplomacy

Author:
Carissa Gonzalez
Publication Date:
09-2015
Content Type:
Journal Article
Journal:
The Ambassador's Review
Abstract:
Analytics. Metrics. Evaluation. Impact. All these terms are routinely bandied about, increasingly so in Washington, and yet Public Diplomacy (PD) pro­fession­als in the field (the ones most directly impacted by these concepts and trends in measurement) have been historically reluctant to discuss them for fear that admitting such loaded, mathematical terms into the equation of their work will undermine the relational, long-term, nuanced public outreach they do day in and day out.
Topic:
Diplomacy, History, Governance, and Public Opinion
Political Geography:
United States

43. ASEAN: Creating the Rules-Based Architecture in Asia

Author:
Nina Hachigan
Publication Date:
09-2015
Content Type:
Journal Article
Journal:
The Ambassador's Review
Abstract:
In my second week on the job as the second United States Ambassador to the Association of Southeast Asian Nations (ASEAN), I headed to Naypyidaw, Burma to meet President Obama at the East Asia Summit. There I witnessed one of the many reasons the United States has increased its engagement with ASEAN: ASEAN convenes Asia. In 1967, leaders of five nations formed ASEAN, renouncing the violence that had characterized their relationships and dedicating themselves to furthering the prosperity of the region. Five more countries joined in the intervening decades and now ASEAN’s Member States, with a total population of some 625 million, are Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. ASEAN has delivered well on its primary mission: to keep the peace among a group of member states with huge diversity in levels of economic development, political systems, cultures, religions, and size. This foundation of geopolitical stability has allowed the economies in Southeast Asia to take off and lift tens of millions out of poverty. As a whole, ASEAN has enjoyed the third highest growth rate in the world over the past decade.
Topic:
Development, Economics, Human Welfare, Poverty, and Regional Cooperation
Political Geography:
Asia

44. IN3 - Incubating a New Spain through the Promotion of Entrepreneurship

Author:
James Costos
Publication Date:
09-2015
Content Type:
Journal Article
Journal:
The Ambassador's Review
Institution:
Council of American Ambassadors
Abstract:
Helping entrepreneurs grow their businesses and achieve their full potential is in the interest of anyone who wants to foster prosperity worldwide—that’s why it’s an Obama administration priority. Growth anywhere does some good everywhere, and the fact is that entrepreneurs create jobs and drive economic growth both at home and abroad. In the United States, 40 percent of our $17 trillion economy is generated by companies that did not even exist 20 years ago. Two-thirds of our 65 months of consecutive job growth is driven by small businesses. The owners of those businesses—28 million and growing—employ over half of America’s workforce. As our missions work to expand the global economic recovery, one of the most effective tools we have at our disposal is the promotion of entrepreneurship—a quintessential American value. By deepening the connections between the entrepreneurial ecosystems of the United States and our partners overseas, we can grow our economies, create jobs, and support businesses that will have lasting impact and create prosperity. The good news is that this is easy to do, because the world is more interconnected than ever before. We benefit from unprecedented opportunities to help entrepreneurs access the capital, resources, and networks they need to succeed. We also have the strong support and leader­ship of President Obama, who is personally committed to promoting entrepreneurship worldwide. Spain is a country with a strong and growing entrepreneurial spirit, a plethora of talent, and solid business networks. Although it is starting to emerge from economic crisis, there is still much work to be done to ensure Spain’s continued recovery. The United States Mission is doing its part to consolidate the country’s economic progress by helping a new generation of entrepreneurs achieve their full potential, and generate jobs and eco­nomic growth. We have established a strong partnership with TeamLabs, an organization that teaches the concept of entrepreneurship and engages with thousands of high school students across all regions of Spain. We have produced animated videos for youth called You®Company which tell real life stories of Spanish and US entrepreneurs while exploring the values of motivation, innovation, corporate social responsibility, failure, and critical thinking. We have also organized an Alumni Mentoring Program that we use to link up business leaders, prominent entrepreneurs, and alumni of United States Embassy exchange programs to coach aspiring entrepreneurs and help them build their network of contacts. This past June, we took our entrepreneurship programs to a new level with the launch of IN3 (IN-cubed)—Innovators, Investors, and Institutions—in partnership with Google and Chamberi Valley, a Spanish entrepreneurship association. Aimed at promoting entre­preneur­ship and investment in Spain, IN3 was the first community event hosted at Campus Madrid, one of only a handful of Google spaces around the world where entrepre­neurs can learn, connect, and build companies that will change the world. In August 2015, the International Monetary Fund released a report stating that Spain has more obstacles to entrepreneurship than any other European country. IN3 directly addressed these challenges by bringing together Spanish and American innovators, investors, and institutions to discuss common challenges and solutions for scaling-up interna­tional companies. The event provided Spanish entrepreneurs the opportunity to hear from leading US counterparts and tech investors on how to overcome institutional and investment challenges that inhibit business growth. It also offered US entrepreneurs the chance to explore areas of potential collaboration with their Spanish counterparts and learn from their experiences expanding into other European and Latin American markets. It provided a forum where entrepreneurs and policymakers exchanged ideas on the best ways to promote the creation of new businesses and help successful companies grow. Finally, it allowed US and Spanish innovators the opportunity to discuss their experiences with senior Spanish government officials. Through these interactions, IN3 helped to equip entrepre­neurs with the tools they need to overcome the challenges of expanding their businesses—from finance, to mentorship, to regulations. I was honored to be joined at IN3 by the Administrator of the United States Small Business Administration Maria Contreras-Sweet, Google Executive Chairman Eric Schmidt, His Majesty King Felipe VI of Spain, and leaders from the Spanish government. With their support, we elevated the importance of entrepreneurship and the crucial role entrepreneurs play in driving growth and creating jobs in Spain. Our message reached an audience of 53 million people in Spain through local media exposure, another 3.25 million on Twitter, and became a top-trending topic on US social media. Not only did the conference promote entrepreneurship and bilateral investment opportunities to a diverse audience, but IN3 generated real investment and new business growth for Spanish and US firms. For example, Opinno, the consulting and events firm that produced IN3, established new ties with US design thinking firms and academic institutions and plans to partner with these organizations to propel their international expansion. Several new investments were made in small and medium-sized Spanish companies, totaling hundreds of thousands of dollars, and the Embassy continues to hear of additional business sparked by the conference.
Topic:
Economics, Entrepreneurship, Recovery, and IMF
Political Geography:
United States, Europe, Spain, and North America

45. Engaging the Swiss on Apprenticeships: Economic Diplomacy with Results Back Home

Author:
Susan G. LeVine
Publication Date:
09-2015
Content Type:
Journal Article
Journal:
The Ambassador's Review
Institution:
Council of American Ambassadors
Abstract:
One of the core priorities for the State Department and for the Obama administration overall is shared prosperity because, as Secretary Kerry frequently points out, “Economic policy is foreign policy.” The United States firmly believes that, by growing bilateral economic ties, the United States as well as the host country will prosper. The metrics around our economic relationship with Switzerland are a perfect example of that: Switzerland is one of the top ten foreign direct investors in the United States and number one in research and development; the United States has been the largest growth market for Swiss exports over the past five years; and Swiss companies generate almost half a million jobs in the United States—really great jobs with an average salary of $100,000 per year. With those ties in mind, I set out to meet with Swiss companies of all kinds to understand how they do business in Switzerland and how to deepen their investment in the United States. What I learned in the course of that exploration will, I believe, profoundly and positively affect both countries economically, and also have a positive effect on the world.
Topic:
Foreign Policy, Diplomacy, Economics, Economic Cooperation, and Job Creation
Political Geography:
United States, Europe, Switzerland, and North America