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1. How K-pop Broke the West: An Analysis of Western Media Coverage from 2009 to 2019

Author:
Jenna Gibson
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
Over the last decade, Western publics have gradually caught on to the Kpop phenomenon; the Korean Wave has arrived on European and North American shores and shows no signs of receding. Heightened interest has corresponded with increased mainstream media coverage, both among news and entertainment outlets. This article analyzes mainstream media coverage of the Korean Wave from 2009 to 2019, including an examination of overall trends in K-pop framing over time. This analysis suggests that coverage of K-pop in Western media has proceeded through four distinct stages of development: 1) Introductory Stage, 2) Gangnam Style Stage, 3) Korean Wave Stage, and 4) Mainstreaming Stage. This article also examines how the changing portrayal of K-pop for general audiences has corresponded with a similar evolution in portrayals of South Korea and Korean society as a whole.
Topic:
Media, News Analysis, Soft Power, Music, and popular culture
Political Geography:
Asia, South Korea, and United States of America

2. The U.S. Adaptation of Korea’s Unscripted Format in the New Korean Wave Era: A Case Study of Grandpas Over Flowers

Author:
Dal Yong Jin and Ju Oak Kim
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
The Korean unscripted format has recently reshaped media flows and practices on a global scale. This article, based upon a comparative analysis of Grandpas Over Flowers (tvN) and Better Late Than Never (NBC), explores how the Korean broadcasting industry has attracted Western broadcasting providers with its travel-based reality format, and how an American television network has produced its own version, negotiating the local specificity that the original series contained. Certainly, cultural differences in media production between the two societies are largely embedded in the localizing process. While Grandpas Over Flowers was dependent upon the long-standing friendship between veteran actors and their public images as fathers and grandfathers within society, Better Late Than Never employs veteran entertainers’ professional successes as the driving force for adventuring into exotic cultures in East Asia. This article claims that the Grandpas Over Flowers case evokes a new phase of the Korean Wave phenomenon, revealing a non-Western media player’s attempt at challenging the domination of United States and United Kingdom television formats in the global media industries.
Topic:
Mass Media, Culture, Media, and popular culture
Political Geography:
Asia, South Korea, North America, and United States of America

3. Staging Hallyu: K-Pop and K-Drama Reimagined in Asian American Theater

Author:
Jieun Lee
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
In the midst of a worldwide fascination with Hallyu, South Korea’s cultural products, the popularity of K-pop and K-drama has soared to unprecedented levels. In New York City, Korean American playwright Jason Kim’s Off-Broadway musical KPOP (2017) brought K-pop music and dance to the stage. In the Twin Cities, a Hmong American playwright May Lee-Yang set her play, The Korean Drama Addict’s Guide to Losing Your Virginity (2018), within her Hmong ethnic background, as a romantic satire and homage to K-drama. While both plays function superbly as theatrical entertainment, I argue that these works serve as critical investigations into the methods of creating and disseminating K-pop and K-drama. Both theater pieces bring up issues of racial, gender, sexual, national, and ethnic identities as they reimagine Hallyu in North America and assess its impact on Asian America.
Topic:
Culture, Ethnicity, Identities, Music, popular culture, and Theater
Political Geography:
Asia, South Korea, and United States of America