21. The Evaluation Revolution in Public Diplomacy
- Author:
- Carissa Gonzalez
- Publication Date:
- 09-2015
- Content Type:
- Journal Article
- Journal:
- The Ambassador's Review
- Abstract:
- Analytics. Metrics. Evaluation. Impact. All these terms are routinely bandied about, increasingly so in Washington, and yet Public Diplomacy (PD) professionals in the field (the ones most directly impacted by these concepts and trends in measurement) have been historically reluctant to discuss them for fear that admitting such loaded, mathematical terms into the equation of their work will undermine the relational, long-term, nuanced public outreach they do day in and day out.
- Topic:
- Diplomacy, History, Governance, and Public Opinion
- Political Geography:
- United States