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Begin New Search Topic Kim Jong-un Political Geography South Korea

1. North Korea’s Public Relations Strategy, 2018

Author:
Eun A Jo
Publication Date:
08-2018
Content Type:
Special Report
Institution:
Korea Economic Institute of America (KEI)
Abstract:
Tension on the Korean Peninsula had reached a boiling point by the time Kim Jong-un delivered his New Year’s address—a tradition set by his grandfather that he had revived in 2013. Beyond the talk of a “nuclear button,” which triggered another round of fiery exchanges with Donald Trump, Kim devoted a considerable segment of his speech to calling for improved inter-Korean relations. Though signaling an ambiguous friendly overture to the South has become an annual exercise for Kim, this year’s speech was uncharacteristically specific in that he offered to send a delegation to South Korea’s highly anticipated Pyeongchang Winter Olympics. But sports diplomacy is hardly new to Kim; an avid sports fan himself, Kim is acutely aware of its propaganda value and utility as a channel for diplomacy. For Kim, the Pyeongchang Olympics presented a timely opportunity to remake the regime’s flailing image at home and abroad. In this chapter, the Pyeongchang Olympics are used as a case study to understand Kim’s public relations strategy. Before exploring the strategic intentions behind Kim’s diplomatic campaign, both the old and new features of his image-making efforts are examined, focusing in particular on his use of sports diplomacy. How Kim’s charm offensive in Pyeongchang is communicated internally and received externally is then analyzed, yielding important insights about the prospects of reconciliation between the two Koreas post-Olympics.
Topic:
Diplomacy, Weapons, Public Relations, Olympics, and Kim Jong-un
Political Geography:
South Korea, North Korea, and Korea

2. Soap Operas and Socialism: Dissecting Kim Jong-un’s Evolving Policy Priorities through TV Dramas in North Korea

Author:
Jean Lee
Publication Date:
11-2017
Content Type:
Working Paper
Institution:
Korea Economic Institute of America (KEI)
Abstract:
Romance, humor, tension — everyone loves a good sitcom, even North Koreans. But in North Korea, TV dramas are more than mere entertainment. They play a crucial political role by serving as a key messenger of party and government policy. They aim to shape social and cultural mores in North Korean society. And in the Kim Jong-un era, they act as an advertisement for the “good life” promised to the political elite. Through TV dramas, the North Korean people learn what the regime says constitutes being a good citizen in Kim Jong-un’s North Korea today: showing loyalty to the party, using science and technology to advance national interests, thinking creatively in problem-solving, and facing the nation’s continued economic hardships with a positive attitude. The soaps and sitcoms reveal a shift in social priorities: Viewers are encouraged to put their families first, to nurture and elevate the next generation, and to be bold in thinking outside the box rather than settling for the status quo. These contrast with themes popular in films made during the Kim Jong-il era, which emphasized putting the state before family, the military above the party, and conformism over originality. The props in today’s dramas, including laptops, drones, fashionable clothes, and gold wristwatches, are prominently positioned in such settings as elevators, computer labs, and newly built high-rise apartment buildings. These consumer products are the arsenal of the new generation of Kim Jong-un elites — not the tanks and rifles of his father’s era of filmmaking.
Topic:
Media, Kim Jong-un, and Elites
Political Geography:
South Korea, North Korea, and Korea