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81. South Korea’s Soft Power Diplomacy

Author:
Sook-Jong Lee
Publication Date:
06-2006
Content Type:
Working Paper
Institution:
East Asia Institute (EAI)
Abstract:
Seoul Policymakers have begun to use the concept of "soft power" in recent years, and they have found it to be an attractive foreign policy tool. Since the end of the Korean War, South Korea has strived to build up its "hard power"—a strong military to contain an aggressive North Korea and economic growth to pull the South out of poverty. Having achieved rapid economic development, a consolidated democracy, and reconciliation with the North, South Korea now looks out at the world from a small peninsula. For policy entrepreneurs seeking the best way to enhance their country’s international standing, Joseph Nye’s celebrated notion of soft power—defined as "the ability to get what you want through attraction rather than coercion or payment" (Nye 2004)—is appealing. Scholarly debates now have turned to the more difficult and practical question of how to infuse South Korean diplomacy with this notion of soft power following the inauguration of the Lee Myung-bak government. Adding the marketing concept of "branding" to soft power, the government established the Presidential Committee on Nation Branding in January of 2009.
Topic:
Diplomacy, International Cooperation, Military Strategy, and Conflict
Political Geography:
Asia, South Korea, and North Korea

82. Uses of Ambiguity in North Korea Agreement

Author:
John Feffer
Publication Date:
10-2005
Content Type:
Policy Brief
Institution:
Foreign Policy In Focus
Abstract:
On September 19, North Korea agreed to give up its nuclear program. As part of the same agreement, which followed the latest round of the Six Party Talks, the United States pledged not to attack or invade North Korea, to coexist peacefully with the country, and to work toward normalized relations. The United States and other parties to the agreement — China, Japan, Russia, and South Korea — offered to put together an energy package for North Korea.
Topic:
International Relations, Diplomacy, and Nuclear Weapons
Political Geography:
Russia, China, Asia, South Korea, and North Korea