11. Nation-Branding: the Case of Russia
- Author:
- Anna Velikaya
- Publication Date:
- 08-2017
- Content Type:
- Commentary and Analysis
- Institution:
- Rethinking Russia
- Abstract:
- Russia seems to have finally realized in recent years that nation branding, seen as a set of actions to improve country’s image abroad, is a form of investment, not a cost. In order to analyze the Russian approach to nation branding, it is necessary to highlight several dimensions: economic, scientific, cultural, sport, media, and development.
- Topic:
- Foreign Policy, Foreign Direct Investment, Public Opinion, Economy, Soft Power, and Cultural Diplomacy
- Political Geography:
- Russia and Eurasia