21. Iranian digital influence efforts: Guerrilla broadcasting for the twenty-first century
- Author:
- Emerson T. Brooking and Suzanne Kianpour
- Publication Date:
- 02-2020
- Content Type:
- Special Report
- Institution:
- Atlantic Council
- Abstract:
- Iran has invested significant resources and accumulated vast experience in the conduct of digital influence efforts. These clandestine propaganda efforts have been used to complement Iranian foreign policy operations for the better part of a decade. Nonetheless, Iranian influence capabilities have gone largely unstudied by the United States, and only came to widespread attention in August 2018 with the first public identification of an Iranian propaganda network. Following the US assassination of Iranian Major General Qasem Soleimani and a sharp escalation in US-Iranian tensions, it is important to understand the perspective, methods, and intent of Iranian influence efforts. For Iran, information dominance represents a central focus of both foreign and domestic policy. Iran sees itself as engaged in a perennial information war: against Sunni Arab powers, against the forces of perceived Western neocolonialism, and particularly against the United States. Should the information conflict be lost, many Iranian officials believe the collapse of the state will soon follow. Accordingly, Iran has prioritized the development of digital broadcast capabilities that cannot be easily targeted by the United States or its allies. Iran has also prioritized information control. Although Iran boasts roughly fifty-six million Internet users, these users must navigate a culture of censorship and frequent state intimidation. Following the 2009 Green Movement, the Iranian government came to see social media activism as enabling an existential threat. Authorities created special cyber-police units, built a new legal framework for Internet regulation, and outlawed most Western digital platforms. They also began to develop systems to remove Iranian users from the global Internet entirely. In pursuit of foreign and domestic information dominance, Iran began operating Facebook and Twitter sockpuppets as early as 2010. As the United States and Iran entered into a period of rapprochement and negotiation, the number of accounts grew exponentially. These accounts have been used to launder Iranian state propaganda to unsuspecting audiences, often under the guise of local media reports. To date, Facebook has identified approximately 2,200 assets directly affecting six million users. Twitter has identified eight thousand accounts responsible for roughly 8.5 million messages. Much of this Iranian content cannot be characterized as “disinformation.” In sharp contrast to the information operations of Russia, which routinely disseminate false stories with the aim of polluting the information environment, Iran makes less use of obvious falsehood. Instead, Iran advances a distorted truth: one that exaggerates Iran’s moral authority while minimizing Iran’s repression of its citizens and the steep human cost of its own imperial adventures in the wider Middle East. As a whole, Iran’s digital influence operations represent a continuation of public diplomacy, albeit conducted through misleading websites and social media sockpuppets. Iran broadcasts a fairly consistent message to many different audiences: in Africa, in Southeast Asia, in Europe, in North America, and, most notably, in Latin America and the Middle East. The aim of these efforts is to “tell Iran’s story,” the same as any Western government broadcaster might strive to do. The difference is that, as an international pariah, Iran must pursue this work through more clandestine means. Global observers have long learned to doubt the truthfulness and sincerity of Iranian-branded media. As the United States considers policies to safeguard its elections and confront Iranian influence activities, three conclusions can be drawn about the nature of Iran’s modern propaganda apparatus. Iran’s digital influence efforts involve centralized goals and disparate agents. Different elements of Iran’s digital propaganda apparatus evidence the involvement of different government agencies. It is not clear how, or if, these agencies coordinate their operations. These goals are closely tied to Iran’s geopolitical interests. Nearly all content spread by Iran’s digital influence efforts relates directly to its worldview or specific foreign policy objectives. Consequently, it is easier to identify the operations of Iran than those of other actors like Russia, whose content is more likely to be politically agnostic. Iran may attempt direct electoral interference in 2020 and beyond. To date, there is little evidence that Iran has sought to affect the outcome of a US election. This does not, however, preclude future such campaigns based on Iranian interest in achieving rapprochement with the United States.
- Topic:
- Diplomacy, Politics, Media, Conflict, and Disinformation
- Political Geography:
- Iran, Middle East, North America, and United States of America