1. German Industrial Competitiveness and the Metaverse
- Author:
- Hosuk Lee-Makiyama and Robert Baker
- Publication Date:
- 02-2024
- Content Type:
- Working Paper
- Institution:
- European Centre for International Political Economy (ECIPE)
- Abstract:
- The metaverse is the next iteration of the internet as an immersive, 3D, virtual, shared world where activities can be carried out with the help of extended reality services. But it is much more than headsets and virtual games. The metaverse is increasingly conceptualised in tandem with other advanced technologies, including AI, IoT, automation, and blockchain. Combined, these Industrie 4.0 innovations will be at the centre of German productivity growth over the next decade. The IMF and the OECD both expect Germany to be the worst-performing leading economy in the world in 2023. Beyond recent shocks, German competitiveness is being “steadily eroded” by structural factors like “rising labour costs and a lack of digitisation” (Arnold, 2023). In this context of sclerotic growth, immersive technologies show much promise. The economic dimension of the new Digital Strategy should be guided by three simple “I’s” – immersive, industrial productivity, and internationalisation of German technologies. Specifically, the metaverse is driving productivity gains in manufacturing, engineering, financial services and retail – it could add €71 billion to German GDP by 2035. As well as enhancing the productivity of existing operations, immersive technologies and smart factories can enable the reshoring of profitable activities back to the German economy, particularly in technology and engineering. But these economic gains are not inevitable. Neglecting immersive technologies would have a significant effect on Germany’s remaining competitive advantages. For example, late adoption of the metaverse and digital twins by the German auto industry would lead to a 10% loss in exports, equating to more than €12 billion each year. The costs of late adoption are only underscored by the current salience of global competition. US firms have a strong track record of successfully integrating internet products into industry, while China and its own technology giants are developing strategic initiatives to capitalise on the metaverse. While much of the metaverse remains under development, companies are already showcasing a range of commercial partnerships and innovative use cases. German companies like Siemens are at the forefront of digital twins which allow automakers and other manufactures to replicate their physical facilities in virtual worlds, drawing on real-time data and simulations to optimise their operations. In insurance, the same digital twins are facilitating underwriting and expedited claims via remote monitoring. Meanwhile, in medical devices and healthcare, a metaverse of medical technology and AI (MeTAI) is facilitating the refinement of AI-based medical practices. This is the future of medical imaging technology, diagnosis, and therapy.
- Topic:
- European Union, Digital Economy, Industry, and Competition
- Political Geography:
- Europe and Germany