701. Polling: what is it, and how does it work?
- Author:
- Zain Mohyuddin and Rob Ford
- Publication Date:
- 04-2024
- Content Type:
- Special Report
- Institution:
- UK in a Changing Europe, King's College London
- Abstract:
- If you’re on Twitter, listening to the radio or watching the news at any point this year, there’s one thing you’re sure to hear a lot about: polls. In the run up to a general election, commentators, politicians, indeed voters in general, are keen to know who the public is planning to vote for and why. Public opinion polling is generally accepted as the best way to find out. But as polling has become more popular – not to mention cheaper and easier to conduct – the amount of data available to us has ballooned. Numerous polling companies, all with their own methods and questions, run thousands of surveys a year, producing numbers that can sometimes be very different. But how can we tell which results to trust, and which to disregard? How are polls even conducted in the first place? And what’s this ‘MRP’ thing that I keep hearing people bang on about? These are all questions that this guide aims to answer.
- Topic:
- Politics, Public Opinion, Society, and Polls
- Political Geography:
- United Kingdom and Europe