1. Assessing the Economic, Societal and Cultural Benefits of YouTube in Brazil
- Author:
- Oxford Economics
- Publication Date:
- 09-2021
- Content Type:
- Working Paper
- Institution:
- Oxford Economics
- Abstract:
- Read how Oxford Economics and YouTube partnered to identify the economic and societal benefits of YouTube in Brazil. Through our rigorous economic modelling and survey capabilities, we found that, in 2020, YouTube contributed R$3.4 billion to Brazil’s GDP and 122,000 full-time equivalent jobs. Our research shows that YouTube fosters significant positive trends for Brazil’s creators in terms of professional goal achievement, business growth, and improved practical skills, as well as serving as a vital resource for teachers and learners
- Topic:
- Economics, GDP, Social Media, and YouTube
- Political Geography:
- Brazil and South America