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1. How K-pop Broke the West: An Analysis of Western Media Coverage from 2009 to 2019

Author:
Jenna Gibson
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
Over the last decade, Western publics have gradually caught on to the Kpop phenomenon; the Korean Wave has arrived on European and North American shores and shows no signs of receding. Heightened interest has corresponded with increased mainstream media coverage, both among news and entertainment outlets. This article analyzes mainstream media coverage of the Korean Wave from 2009 to 2019, including an examination of overall trends in K-pop framing over time. This analysis suggests that coverage of K-pop in Western media has proceeded through four distinct stages of development: 1) Introductory Stage, 2) Gangnam Style Stage, 3) Korean Wave Stage, and 4) Mainstreaming Stage. This article also examines how the changing portrayal of K-pop for general audiences has corresponded with a similar evolution in portrayals of South Korea and Korean society as a whole.
Topic:
Media, News Analysis, Soft Power, Music, and popular culture
Political Geography:
Asia, South Korea, and United States of America

2. Reversed Ethnography in the Reception of the Korean Wave

Author:
Hyeri Jung
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
This paper unravels dynamic interactions between Korean popular culture and its fans in the United States, focusing on how cultural hybridity of the Korean Wave un/consciously facilitates soft power, and what sociocultural implications it might yield in global/international contexts. Employing various theoretical frameworks of globalization, critical/cultural media studies, hybridity, soft power, and fan studies, I take a qualitative methodological approach of what I call a reversed media ethnography: Examining the contraflow of Korean media culture on U.S. fans. I employ various qualitative and interpretive techniques including grounded theory to analyze the rich corpus of data I collected over a period of two years to examine the nature of transcultural media and fans of the Korean Wave in the United States. Overall, the findings of this paper suggest that the complex layers of hybridity embedded in Korean popular culture creates complicated webs of transculturality. The Korean Wave exemplifies strategically well-balanced cultural hybridity that arouses a certain feeling of affinity: Emotional proximity. Korean popular culture evokes continuous negotiations of identities and generates nonthreatening wholesome content that comfortably appeals to American fans with various ethnic, racial, social, and cultural backgrounds. The notion of uriness (we-ness in English), collective unity and solidarity, embedded in Korean popular culture and its fandom culture works as one of the multifaceted soft power in the eyes of American fans that leads to an alternative post-Western soft power. This study contends that it is not the so-called hybridized Korean popular culture per se that makes it transcultural, and global to some extent, but the often under-recognized vital agents in the global sphere: Legions of fans.
Topic:
Culture, Soft Power, Ethnography, and Music
Political Geography:
Asia, South Korea, North America, and United States of America

3. Staging Hallyu: K-Pop and K-Drama Reimagined in Asian American Theater

Author:
Jieun Lee
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
In the midst of a worldwide fascination with Hallyu, South Korea’s cultural products, the popularity of K-pop and K-drama has soared to unprecedented levels. In New York City, Korean American playwright Jason Kim’s Off-Broadway musical KPOP (2017) brought K-pop music and dance to the stage. In the Twin Cities, a Hmong American playwright May Lee-Yang set her play, The Korean Drama Addict’s Guide to Losing Your Virginity (2018), within her Hmong ethnic background, as a romantic satire and homage to K-drama. While both plays function superbly as theatrical entertainment, I argue that these works serve as critical investigations into the methods of creating and disseminating K-pop and K-drama. Both theater pieces bring up issues of racial, gender, sexual, national, and ethnic identities as they reimagine Hallyu in North America and assess its impact on Asian America.
Topic:
Culture, Ethnicity, Identities, Music, popular culture, and Theater
Political Geography:
Asia, South Korea, and United States of America

4. K-pop Fans’ Reaction Videos and Their Implications for Korean Language Learning

Author:
Soojin Ahn
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
As social media platforms such as YouTube have become important access points for Korean popular music (K-pop), international fans have enjoyed recording and sharing their responses to K-pop music videos on social media. In particular, reaction videos have been the most convenient and popular way for many international fans to share their opinions on and reactions to K-pop songs with others. This study aims to investigate the unique characteristics of reaction videos to share K-pop fans’ cultural experiences through YouTube videos and discuss the potential use of such fans’ learner motivation and learning environment for Korean language education. Four YouTube reaction videos were investigated through thematic analysis and through a discourse analysis informed by interactional sociolinguistics. The findings show how the reaction video creators build a community with other fans by establishing familiarity through agreement, considering the audience, and exchanging information, not only about a specific song, but also about K-pop in general and Korean Wave genres. These creators also demonstrated multiliteracies by expressing their opinions and feelings through facial expressions, visuals, and dance. These creators make their reaction videos regularly, proving their long-term enthusiasm for K-pop and the Korean Wave. This research offers important implications for future Korean language education, which will embrace diverse groups of international learners who actively participate in K-pop fan activities online.
Topic:
Culture, Social Media, Language, Music, and YouTube
Political Geography:
Europe, Asia, South Korea, Korea, and United States of America

5. THE OUTSTANDING VIEW OF GLOBALIZATION: ROMAN GAME AIR AS CATEGORY OF WORLD MUSIC

Author:
Zeynep Gonca GİRGİN
Publication Date:
02-2018
Content Type:
Journal Article
Journal:
Alternative Politics
Institution:
Department of International Relations, Abant Izzet Baysal University, Turkey
Abstract:
The category of world music is a new genre-title created by that latest embodiment of globalization, the glocal (global-local) market in the music industry. The increase in the power of the world music market in late 1980's and the popularization of the Romani musician as an identity in that regard plays an important role in the popularization of the 9/8 Romani dance tune both in Turkey and in the Balkans sound. The Gypsy-Romani themed films in the last quarter century by Emir Kusturica and Tony Gatlif, the Gypsy-Romani music festivals held in Europe and North America, and the increase in the Romani instrumentalist and performer productions in the Balkans popular music market; also, the rise in the scientific and artistic interest in the academia show the emphasis on both the distinctive and the European identity of the Gypsies, while supporting the new political economic conditions. This article critically reviews the popularization process of Turkish Roma musicians and musics in the world music industry via correlation with Balkan territories.
Topic:
Globalization, Culture, and Music
Political Geography:
Europe, Turkey, Asia, and Balkans

6. THE SYRIAN MUSICIANS IN ISTANBUL: THE RELATIONSHIP BETWEEN REPERTOIRE AND STAGE

Author:
Hussain hajj
Publication Date:
10-2016
Content Type:
Journal Article
Journal:
Alternative Politics
Institution:
Department of International Relations, Abant Izzet Baysal University, Turkey
Abstract:
This article aims to present some notes and findings about the fieldwork that I conducted in Istanbul with Syrian musicians in 2015. The main questions of the research were the identity of the Syrian musicians and the status of Syrian music and musicians in Istanbul. In this article I will first present some details about the musical institutions in Syria and the problems related to “being a musician” and studying music in the era of Al-Baath party ruling. I will add some notes about the Kurdish musicians in Syria. The second section is about Syrian musicians in Istanbul. I will discuss how far they can communicate among each other and with musicians from Turkey, and what are the messages that they try to spread through their music. For this aim, I analyze some musical activities that took place in Istanbul, such as the concerts of the Syrian community, as well as the relationship with the Turkish music of the Syrian alternative media in Turkey. Then, I discuss whether Turkey is seen as a temporary or permanent station by Syrian musicians. Lastly, I will analyze two musical activities and their repertoire that took place in two different stages to show the diversity of Syrian community in Istanbul. Keywords: Syrian refugees, ethnomusicology, musicians, cultural diversit
Topic:
Diaspora, Culture, Refugees, and Music
Political Geography:
Europe, Turkey, Middle East, Asia, and Istanbul

7. Landscapes of Aspiration in Guangzhou’s African Music Scene: Beyond the Trading Narrative

Author:
Roberto Castillo
Publication Date:
12-2015
Content Type:
Journal Article
Institution:
German Institute of Global and Area Studies
Abstract:
This article is an exploration into the personal aspirations that converge in Guangzhou’s African music scene. I argue that despite being often traversed, articulated, fuelled, and constrained by econ- omies and economic discourses, aspirations are not necessarily eco- nomic or rational calculations. I contend that the overarching trading narrative about “Africans in Guangzhou” has left little space for issues of agency, emotion, and aspiration to be considered in their own right. Drawing on a year of continuous ethnographic fieldwork, I show how aspirations are crucial arenas where the rationales behind transnational mobility are developed, reproduced, and transmitted. Indeed, aspira- tions can be thought of as “navigational devices” (Appadurai 2004) that help certain individuals reach for their dreams. By bringing the analysis of aspirations to the fore, I intend to provide a more complex and nuanced landscape of the multiple rationales behind African presence in Southern China; promote a better understanding (both conceptually and empirically) of how individuals navigate their social spaces and guide their transnational journeys; and draw attention to the incessant frictions and negotiations between individual aspirations while on the move and the constraints imposed by more structural imperatives.
Topic:
Culture, Music, and popular culture
Political Geography:
Africa, China, and Asia