11. Media Operations during SALW Control Interventions
- Publication Date:
- 08-2004
- Content Type:
- Working Paper
- Institution:
- South Eastern Europe Clearinghouse for the Control of Small Arms and Light Weapons
- Abstract:
- In contemporary societies the mass media plays a crucial role in forming public opinion. The ability to reach into homes across great distances gives the media a unique power to communicate. Consequently, mastering the art of media relations is a pre-requisite for reaching large target audiences. Handled well, the mass media, (or at least sections of it), can be an important tool to support the implementation of a well-run project by furthering communication objectives. Alternatively, when neglected or mishandled, the media can severely undermine a project. By dealing with the media in a coordinated and planned manner a SALW Control intervention project can: Raise the project profile. Increase awareness and understanding of the project among target groups. Win support for the project's goals and objectives. Demonstrate its accountability to key stakeholders.
- Topic:
- Arms Control and Proliferation, Civil Society, and Science and Technology
- Political Geography:
- Eastern Europe