21. Matching the Market and the Model: The Business of Independent News Media
- Author:
- Michelle J. Foster
- Publication Date:
- 08-2011
- Content Type:
- Working Paper
- Institution:
- National Endowment for Democracy
- Abstract:
- The audience for, and access to, news media has grown across the globe. Economic development in formerly impoverished countries, the spread of mobile and Internet technologies, and the loosening of censorship have fueled this expansion. However, many media businesses are unable to take full advantage of this growth because of their lack of management skills and inexperience in developing effective business models. Compounding this is a lack of media development assistance targeted to media managers, the expansion of economic constraints on media businesses, and a lack of access to investment capital.
- Topic:
- Markets, International Affairs, and Mass Media