In the mid-term elections, the US voters have fi nally arrived at a view in line with how the German TV news covered the 2004 presidential campaign. The media image of the US President in Germany and Great Britain has not been able to recover from the setbacks of the past few years. It remains questionable whether or not the dismissal of the “scapegoat” Donald Rumsfeld and a more amenable attitude towards the Democrats' political ideas will truly improve his image.
Topic:
Foreign Policy, International Affairs, and Mass Media
As the Bush administration enters the final stretch of its term in office, its image in domestic as well as foreign media is moving from bad to worse, the latest Media Tenor study reveals. After the resignation of Donald Rumsfeld, the president now appears to be the most negatively perceived personality in the White House. Are there any media darlings still left in the administration? In a strange twist of fate, Rumsfeld's successor, Robert Gates, has received considerable support from the media–at least for now.