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1. Corporate Social Responsibility: Is everything what counts countable?

Publication Date:
05-2008
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
In the past few years, the principle of Corporate Social Responsibility (CSR) has been raising great interest in business and politics. Companies increasingly commit to environmental and social measures on a voluntary basis. The discussion around CSR is not new. Yet the debate of whether or not CSR activities are working, and how efficiently they can be measured, is relatively recent. So far not much progress has been made. The instrument of media analysis could be a starting point – and the MEDIA TENOR CSR Index a measuring stick.
Topic:
Economics, Environment, Industrial Policy, and Mass Media
Political Geography:
Germany

2. Dubyu has gambled his standing away: George W. Bush's media image in Germany and Great Britain 2002 till 2006

Publication Date:
06-2007
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
In the mid-term elections, the US voters have fi nally arrived at a view in line with how the German TV news covered the 2004 presidential campaign. The media image of the US President in Germany and Great Britain has not been able to recover from the setbacks of the past few years. It remains questionable whether or not the dismissal of the “scapegoat” Donald Rumsfeld and a more amenable attitude towards the Democrats' political ideas will truly improve his image.
Topic:
Foreign Policy, International Affairs, and Mass Media
Political Geography:
Britain, United States, Europe, and Germany