Liliana Rojero has had a passion for politics since she was 13 years old. Today, at 35, she is putting that passion to work. As the secretary of community outreach for Mexico's ruling party, the Partido Acción Nacional (PAN), Rojero is responsible for creating programs to engage a new generation of PAN voters. Over the next three years, she aims to spread PAN's reach and, ultimately, help it win the 2012 Presidential election. Rojero, a native of the state of Chihuahua, learned about political commitment from her parents—former state election monitors who instilled in her the values of democracy, transparency and participation. Observing how officials from the Partido Revolucionario Institucional (PRI) blatantly manipulated election outcomes—she and her mother would sometimes find ballots “mysteriously” filed by dead voters—led Rojero to see her participation in the democratic process as a duty. During a hotly contested governor's race in 1986, she was inspired by watching her teachers and neighbors take their political protests to the streets and capitol. “I saw what freedom and their votes meant to them,” she recalls.