1. South Korea’s Soft Power Diplomacy
- Author:
- Sook-Jong Lee
- Publication Date:
- 06-2006
- Content Type:
- Working Paper
- Institution:
- East Asia Institute (EAI)
- Abstract:
- Seoul Policymakers have begun to use the concept of "soft power" in recent years, and they have found it to be an attractive foreign policy tool. Since the end of the Korean War, South Korea has strived to build up its "hard power"—a strong military to contain an aggressive North Korea and economic growth to pull the South out of poverty. Having achieved rapid economic development, a consolidated democracy, and reconciliation with the North, South Korea now looks out at the world from a small peninsula. For policy entrepreneurs seeking the best way to enhance their country’s international standing, Joseph Nye’s celebrated notion of soft power—defined as "the ability to get what you want through attraction rather than coercion or payment" (Nye 2004)—is appealing. Scholarly debates now have turned to the more difficult and practical question of how to infuse South Korean diplomacy with this notion of soft power following the inauguration of the Lee Myung-bak government. Adding the marketing concept of "branding" to soft power, the government established the Presidential Committee on Nation Branding in January of 2009.
- Topic:
- Diplomacy, International Cooperation, Military Strategy, and Conflict
- Political Geography:
- Asia, South Korea, and North Korea