1. The Status of Public Relations in South Asian Region: The Importance of Public Relations Function in Pakistan
- Author:
- Mudassir Mukhtar and Khuram Shahzad
- Publication Date:
- 01-2019
- Content Type:
- Journal Article
- Journal:
- South Asian Studies
- Institution:
- Department of Political Science, University of the Punjab
- Abstract:
- This paper explores the prestige and importance of public relations function in Pakistan by investigating reporting relationship of the public relations department to the highest management, “PR department contribution to strategic planning and decision-making”, “PR department contribution in research” and “organizational support to PR department/PR Department Prestige”. The results are based on email survey responses randomly collected from the highest ranked practitioners of 101 inhouse PR departments of public and private sector organizations adopting a stratified sampling technique. The results indicate that private sector organizations place more importance on public relations function in Pakistan as compared to public sector organizations. Public relations departments in private sector organizations in Pakistan are more involved in strategic planning and decision making significantly contribute in and benefit more from research-based activities and enjoy a better prestige in the eyes of their top management as compare to public relations departments in public sector organizations.
- Topic:
- Media, Political Science, and Public Relations
- Political Geography:
- Pakistan, South Asia, and Punjab