1. The Rise and Fall of Military Strategic Communications at National Defence 2015-2021: A Cautionary Tale for Canada and NATO, and a Roadmap for Reform
- Author:
- Brett Boudreau
- Publication Date:
- 05-2022
- Content Type:
- Policy Brief
- Institution:
- Canadian Global Affairs Institute (CGAI)
- Abstract:
- On November 2, 2020, the Ottawa Citizen ran the front-page headline “Canadian Military Wants to Establish New Organization to Use Propaganda and Other Techniques to Influence Canadians.” This seemed an unbelievable story, and one initially denied by a spokesperson for the minister of National Defence. Just three days later, though, then-chief of the Defence Staff (CDS) Gen. Jonathan Vance shuttered the group in question, terminating an initiative more than five years in the making that called into question the Department of National Defence’s (DND) commitment to objective and appropriate public communication, at a time when truth decay, misinformation and disinformation have gained much traction around the world and in Canada. In June 2021, the day Parliament adjourned for the summer, DND acknowledged to select media that acting CDS Lt.-Gen. Wayne Eyre and then-deputy minister Jody Thomas had determined the initiative was “incompatible” with government communications policy and the vision, mission and principles of DND Public Affairs. In a surprising self-indictment, the leaders also admitted a lack of “institution-wide strategic level direction and guidance,” to build information-related capabilities that were “governed by appropriate authorities and oversight.” Deliberate influence campaigns by malign state, non-state and increasingly by domestic actors to disturb, disrupt and create disorder in democratic societies have become widespread and commonplace. The volume of vitriol is increasing. This is fast eroding citizen faith, trust and confidence in government and public institutions and may be the greatest contemporary threat liberal democracies face – arresting this trend and then restoring trust, the ultimate challenge. National Defence’s entire program – to be successful on operations; secure sufficient funding; recruit, train and retain; effect culture change; reconstitute the force post-pandemic and procure the equipment needed to contest, confront and defeat adversaries – will largely depend on whether the institution can modernize its approach to strategic communications to manoeuvre more agilely and to better effect in a complex, frenetic and hostile information environment.
- Topic:
- Defense Policy, NATO, Communications, Reform, Propaganda, and Military
- Political Geography:
- Canada and North America