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1. African Media Cultures and Chinese Public Relations Strategies in Kenya and Ethiopia

Author:
Hangwei Li and Yuan Wang
Publication Date:
02-2023
Content Type:
Working Paper
Institution:
Carnegie Endowment for International Peace
Abstract:
China has become a global power, but there is too little debate about how this has happened and what it means. Many argue that China exports its developmental model and imposes it on other countries. But Chinese players also extend their influence by working through local actors and institutions while adapting and assimilating local and traditional forms, norms, and practices. With a generous multiyear grant from the Ford Foundation, Carnegie has launched an innovative body of research on Chinese engagement strategies in seven regions of the world—Africa, Central Asia, Latin America, the Middle East and North Africa, the Pacific, South Asia, and Southeast Asia. Through a mix of research and strategic convening, this project explores these complex dynamics, including the ways Chinese firms are adapting to local labor laws in Latin America, Chinese banks and funds are exploring traditional Islamic financial and credit products in Southeast Asia and the Middle East, and Chinese actors are helping local workers upgrade their skills in Central Asia. These adaptive Chinese strategies that accommodate and work within local realities are mostly ignored by Western policymakers in particular. Ultimately, the project aims to significantly broaden understanding and debate about China’s role in the world and to generate innovative policy ideas. These could enable local players to better channel Chinese energies to support their societies and economies; provide lessons for Western engagement around the world, especially in developing countries; help China’s own policy community learn from the diversity of Chinese experience; and potentially reduce frictions.
Topic:
Development, Media, Public Relations, and Engagement
Political Geography:
Kenya, Africa, China, and Ethiopia

2. The CNO’s Navigation Plan for 2022: A Critique

Author:
Anthony H. Cordesman
Publication Date:
09-2022
Content Type:
Special Report
Institution:
Center for Strategic and International Studies (CSIS)
Abstract:
There should be a clear difference between efforts to provide unclassified documents that explain and justify U.S. military forces and issuing official reports that are little more than public relations exercises. The U.S. faces major security challenges and the annual cost of U.S. defense is over $760 billion, even if one ignores the cost of nuclear weapons, the Veterans Administration, related activities of the State Department and other agencies, and substantial additional intelligence activity. The effort to shape U.S. forces and strategy must deal with very real threats. They include a Russia that has invaded the Ukraine, a China that is actively seeking to challenge the U.S. in military and economic power, and regional threats like Iran and North Korea. The U.S. must cope with emerging and disruptive technologies that constantly alter the nature of military forces in unexpected ways, support America’s strategic partners on a global level, and deal with near collapse of many arms control efforts and major increases in Russian and Chinese nuclear and long-range strike programs. Far too often, however, the Department of Defense issues documents that are little more than sales pitches – filled with slogans, and that are an awkward cross between a shipping list that borders on being a child’s letter to Santa Claus and a used car commercial. The CNO’s Navigation Plan for 2022 is a case in point. In fairness, does highlight a long list of important points about the threat, and the need to reshape U.S. naval forces, but it comes far too close to burying them in overall and hype. It fails to meaningfully address and justify the cost of the U.S. Navy, to provide any clear picture of the threat, to address the need to cooperate with key U.S. allies, and to provide a clear program for shaping the Navy’s future. It is scarcely unique in failing to provide a clear and meaningful plan. The defense budget requests talk about being strategic documents, but almost all of their contents are shopping lists for individual military services. U.S. strategy documents have become little more than long lists of broad goals and wish lists with no actual plan, program, or budget.
Topic:
Security, Defense Policy, Military Strategy, and Public Relations
Political Geography:
North America and United States of America

3. Mixed Messages: Disclosing how Ennahda Movement is hiring public relations firms in Washington

Author:
Hussam Ibrahim
Publication Date:
08-2021
Content Type:
Commentary and Analysis
Institution:
Future for Advanced Research and Studies (FARAS)
Abstract:
The United States, with its influential institutions, plays a significant role in influencing the course of regional dynamics in the Middle East. That is why, some regional political forces are keen to enter the American political to be able to assert some influence on Washington's position. The Ennahda movement in Tunisia is a clear example, particularly as it recognizes the importance of affecting the position of the US administration and pushing it to pursue its own interests during the current crisis with President Kais Saied. Accordingly and despite the Ennahda movement's denial of its recent contract with a PR company in Washington, the US Department of Justice confirmed the Ennahda's contract with Burson Cohn & Wolfe (BCW) dated July 28, 2021, only 3 days after the announcement of the extraordinary decisions of President Saied. Through this, the movement attempted to promote its alleged story of the ‘coup’, and to justify its position to the Biden administration, the Congress, the media and US think tanks. This raises several questions around the magnitude of the movement of the Ennahda within the US, and what messages it is attempting to deliver to US circles, and whether it will succeed in getting Washington's support on the current crisis.
Topic:
Public Relations, Crisis Management, and Ennahda Party
Political Geography:
Middle East, North America, Tunisia, and United States of America

4. The Antiquity of Public Relations in South Asia: A Historical Perspective on the Evolution of Public Relations in Pakistan

Author:
Mudassir Mukhtar and Waseem Ishaque
Publication Date:
01-2021
Content Type:
Journal Article
Journal:
South Asian Studies
Institution:
Department of Political Science, University of the Punjab
Abstract:
Applying a historical lens, this article describes public relations presence from ancient to modern times in Pakistan. The article is based on a descriptive analysis of the available literature of public relations scholarship in Pakistan. Pakistan inherited public relations from British colonial powers and early growth of the field in the country is widely affected by this legacy. Later, post modernistic traditions and globalizations created its impact on the patterns of professional recognition and maturity of the profession of public relations. Although the field has evolved professionally in Pakistan, but the craft PR practices are still on the rise as compare professional practices that hold a less share in public sector but witness a major portion of practice prominently in private sector corporations.
Topic:
Post Colonialism, Colonialism, Public Relations, Modernization, and Professionalism
Political Geography:
Pakistan and Middle East

5. Public Relations and Realities of the Belarusian Crisis

Author:
Grigory Ioffe
Publication Date:
12-2020
Content Type:
Working Paper
Institution:
The Jamestown Foundation
Abstract:
Popular narrative tropes are not always accurate predictors of how a story will ultimately develop. Svetlana Tikhanovskaya, the former presidential hopeful and a person believed by many to have won the presidential elections of August 9, is widely seen as a positive character in the unfolding Belarusian drama. Courageous and likable, she does her best to rally international support for the protest movement in her home country.
Topic:
Authoritarianism, Elections, Protests, and Public Relations
Political Geography:
Eastern Europe and Belarus

6. The Status of Public Relations in South Asian Region: The Importance of Public Relations Function in Pakistan

Author:
Mudassir Mukhtar and Khuram Shahzad
Publication Date:
01-2019
Content Type:
Journal Article
Journal:
South Asian Studies
Institution:
Department of Political Science, University of the Punjab
Abstract:
This paper explores the prestige and importance of public relations function in Pakistan by investigating reporting relationship of the public relations department to the highest management, “PR department contribution to strategic planning and decision-making”, “PR department contribution in research” and “organizational support to PR department/PR Department Prestige”. The results are based on email survey responses randomly collected from the highest ranked practitioners of 101 inhouse PR departments of public and private sector organizations adopting a stratified sampling technique. The results indicate that private sector organizations place more importance on public relations function in Pakistan as compared to public sector organizations. Public relations departments in private sector organizations in Pakistan are more involved in strategic planning and decision making significantly contribute in and benefit more from research-based activities and enjoy a better prestige in the eyes of their top management as compare to public relations departments in public sector organizations.
Topic:
Media, Political Science, and Public Relations
Political Geography:
Pakistan, South Asia, and Punjab

7. North Korea’s Public Relations Strategy, 2018

Author:
Eun A Jo
Publication Date:
08-2018
Content Type:
Special Report
Institution:
Korea Economic Institute of America (KEI)
Abstract:
Tension on the Korean Peninsula had reached a boiling point by the time Kim Jong-un delivered his New Year’s address—a tradition set by his grandfather that he had revived in 2013. Beyond the talk of a “nuclear button,” which triggered another round of fiery exchanges with Donald Trump, Kim devoted a considerable segment of his speech to calling for improved inter-Korean relations. Though signaling an ambiguous friendly overture to the South has become an annual exercise for Kim, this year’s speech was uncharacteristically specific in that he offered to send a delegation to South Korea’s highly anticipated Pyeongchang Winter Olympics. But sports diplomacy is hardly new to Kim; an avid sports fan himself, Kim is acutely aware of its propaganda value and utility as a channel for diplomacy. For Kim, the Pyeongchang Olympics presented a timely opportunity to remake the regime’s flailing image at home and abroad. In this chapter, the Pyeongchang Olympics are used as a case study to understand Kim’s public relations strategy. Before exploring the strategic intentions behind Kim’s diplomatic campaign, both the old and new features of his image-making efforts are examined, focusing in particular on his use of sports diplomacy. How Kim’s charm offensive in Pyeongchang is communicated internally and received externally is then analyzed, yielding important insights about the prospects of reconciliation between the two Koreas post-Olympics.
Topic:
Diplomacy, Weapons, Public Relations, Olympics, and Kim Jong-un
Political Geography:
South Korea, North Korea, and Korea

8. North Korea’s Public Relations Strategy, 2018

Author:
Eun A Jo
Publication Date:
08-2018
Content Type:
Working Paper
Institution:
Korea Economic Institute of America (KEI)
Abstract:
Tension on the Korean Peninsula had reached a boiling point by the time Kim Jong-un delivered his New Year’s address—a tradition set by his grandfather that he had revived in 2013. Beyond the talk of a “nuclear button,” which triggered another round of fiery exchanges with Donald Trump, Kim devoted a considerable segment of his speech to calling for improved inter-Korean relations. Though signaling an ambiguous friendly overture to the South has become an annual exercise for Kim, this year’s speech was uncharacteristically specific in that he offered to send a delegation to South Korea’s highly anticipated Pyeongchang Winter Olympics. But sports diplomacy is hardly new to Kim; an avid sports fan himself, Kim is acutely aware of its propaganda value and utility as a channel for diplomacy. For Kim, the Pyeongchang Olympics presented a timely opportunity to remake the regime’s flailing image at home and abroad. In this chapter, the Pyeongchang Olympics are used as a case study to understand Kim’s public relations strategy. Before exploring the strategic intentions behind Kim’s diplomatic campaign, both the old and new features of his image-making efforts are examined, focusing in particular on his use of sports diplomacy. How Kim’s charm offensive in Pyeongchang is communicated internally and received externally is then analyzed, yielding important insights about the prospects of reconciliation between the two Koreas post-Olympics.
Topic:
Nuclear Weapons, Public Relations, and Strategic Planning
Political Geography:
Asia and North Korea

9. Major Sports Events: Economic Impact

Author:
Wolfgang Maennig
Publication Date:
06-2017
Content Type:
Working Paper
Institution:
Chair for Economic Policy, University of Hamburg
Abstract:
Economic impact has developed into one of the most cited and used arguments to bid for major events. Ex ante studies on the economic impact, which analyze regional income and employment impacts, are usually required by local chamberlains or regional financing authorities and occasionally are a basis for votes in the relevant assemblies, parliaments or public referenda. Occasionally, economic impact studies are required by law as proof of the efficient allocation of public resources. However, in most cases, economic impacts are part of public relations, attempting to convince the media and relevant stakeholders that the (planned) major event is beneficial for the local, regional or national economy and may, at least to a considerable degree, finance itself by the induced tax increases.
Topic:
Economics, Sports, Media, Public Relations, Economic Development, and Stakeholders
Political Geography:
Global Focus