2111. Football diplomacy
- Author:
- Anthony Bubalo
- Publication Date:
- 11-2005
- Content Type:
- Policy Brief
- Institution:
- Lowy Institute for International Policy
- Abstract:
- What is the problem? While Australian governments have successfully built pragmatic ties with Asian leaders, a popular dimension to our engagement with Asia has in many respects been missing. This didn’t matter greatly in the past, but today public opinion is increasingly a factor in foreign policy. Governments must influence individuals as well as elites to address global problems such as terrorism and disease and ‘branding’ has become critical to a state’s ability to attract trade, investment and international political support. But a new opportunity to deepen people-to-people links with Asia has arrived in the form of Australia’s recent admission into the Asian Football Confederation. For the first time, Australia will have a significant sporting relationship with Asia. The question is, how can Australia best use this opportunity to enhance its regional image and engagement?
- Topic:
- Diplomacy and Government
- Political Geography:
- Asia and Australia/Pacific