931. What I'm Talking About When I Talk About Strategic Public Diplomacy
- Author:
- Joe Mellott
- Publication Date:
- 04-2011
- Content Type:
- Journal Article
- Institution:
- Council of American Ambassadors
- Abstract:
- Diplomacy is traditionally the business of governments talking to governments. It's about delivering a message, clarifying a position, or making a stand. That model worked well in a world of one-way communications where people watched the dialogue and were told what had been said. Today, that world is history. In today's world the traditional model for diplomacy isn't gone, but it's only one part of what matters. Sure, governments still do and still must talk directly, both in public and behind closed doors, about their messages, their positions, and where they stand. But in today's communications world, the public isn't just a passive observer—the public is often a very active participant, with a stake, and a viewpoint, and a voice. Public diplomacy today has a direct and crucial role side-by-side with traditional diplomacy. So now we have to get public diplomacy right if we want to succeed.
- Topic:
- Diplomacy and Government