1191. Reinventing NATO's Public Diplomacy
- Author:
- Stefanie Babst
- Publication Date:
- 11-2008
- Content Type:
- Working Paper
- Institution:
- NATO Defense College
- Abstract:
- This paper examines some of the public diplomacy challenges that national governments and international organizations like NATO are increasingly facing. While new media technologies have become a powerful enabler in the globalised information environment, international security issues no longer remain 'close-hold' subjects reserved to foreign and security policymakers. Analyzing some of the current public trends in transatlantic themes in Europe and the United States, the author takes a closer look at NATO's evolving communication policies and activities. Evidently, public diplomacy has its limits. No matter how skilfully designed, it cannot replace political messages and contents. A serious political crisis or the loss of human lives cannot (and must not) be turned into a positive news story. However, if public diplomacy aims at establishing a trustful and interactive relationship between the seekers of information and the respective organization or government, public diplomacy requires political will, strategy and resources to be effective and credible.
- Topic:
- Conflict Prevention, Security, Diplomacy, and International Security
- Political Geography:
- United States and Europe