1. Digital Marketing of Political Parties in Turkey
- Author:
- Ramazan Aslan
- Publication Date:
- 12-2021
- Content Type:
- Journal Article
- Journal:
- The Rest: Journal of Politics and Development
- Institution:
- Centre for Strategic Research and Analysis (CESRAN)
- Abstract:
- The only legitimate way for the political parties to get power in democratic countries is to achieve victory in the elections. In order to get more votes than the rival parties and thus win the election, political parties must offer political products that will meet the needs of the voters. In terms of determining the right political products, political parties need to be in constant communication and interaction with the voters to understand the needs of the voters. With the developing technology, new communication channels have emerged. Digital marketing channels, which are widely used mainly in marketing, attracted the attention of political parties over time and started to be used to communicate with their voters. Digital marketing channels, used extensively, present a significant opportunity for political parties to reach current and potential voters. In this study, digital marketing channels used by all political parties represented in the Turkish Grand National Assembly will be examined by the content analysis method. Thus, the usage rates of digital marketing in the political field will be comparatively revealed.
- Topic:
- Science and Technology, Elections, Digital Economy, Digital Culture, Digitization, and Party System
- Political Geography:
- Europe, Turkey, and Asia