35731. Forum -- Making Networks Accountable
- Author:
- Bruce Kogut
- Publication Date:
- 09-2000
- Content Type:
- Journal Article
- Journal:
- French Politics, Culture Society
- Institution:
- Conference Group on French Politics Society
- Abstract:
- The book by Luc Boltanski and Eve Chiapello on the new spirit of capitalism returns to the question that puzzled the social thinkers of an earlier time: How does capitalism manufacture the ideological foundations of social peace, despite its hollow spiritual core and its creation of inequities? Their argument, reminiscent of Gramsci's, is that capitalism is richly inventive in appropriating cultural systems to justify itself. To address the ills of contemporary society, one must deconstruct the ideologies that make excessive levels of stress, unemployment, and inequality appear unavoidable. Boltanski and Chiapello cite Durkheim's thesis that capitalism is marred by the insatiable pursuit of self-interest, a view that resonates with the Chinese parable of the mask with no lower jaw. The mask is the face of a god or spirit that in its greed consumed its body and eventually its lower jaw, until it was unable to consume more. Capitalism needs an ideological restraint to this logic, but is unable to generate it by its own tenets. It must borrow elsewhere to justify itself and to preserve its own survival.