35681. Changing Rules In the Market for Attention: New Strategies for Minority Programming
- Author:
- Richard P. Adler
- Publication Date:
- 01-2000
- Content Type:
- Working Paper
- Institution:
- Aspen Institute
- Abstract:
- In July 1999, a controversy erupted that focused public attention on the issue of the representation of blacks and other minorities in the media. It began when Kweisi Mfume, president of the National Association for the Advancement of Colored People (NAACP), expressed dismay that only one of the twenty-six new prime time television programs planned by the four major broadcast networks for the upcoming fall season included a black actor in a leading role. Shortly thereafter, representatives of several other minority groups, including Hispanics and Asians, claimed that their members were also underrepresented in network programming. The controversy generated a good deal of discussion about how television programs are developed and cast. Eventually, the NAACP and the four networks reached agreements that identified a variety of steps the networks would take to increase minority participation in network programming.
- Topic:
- Industrial Policy and Science and Technology
- Political Geography:
- United States