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81. USIA Films that failed in Africa

Author:
Bob Baker
Publication Date:
11-2018
Content Type:
Journal Article
Journal:
American Diplomacy
Institution:
American Diplomacy
Abstract:
While many films made by the US Information Agency (USIA) were very useful in Africa to tell about American society and policies, two were not. These two, one about President Kennedy and the other about American agriculture, had the opposite result from that intended. Local African culture distorted the films’ messages.
Topic:
Diplomacy, Film, Soft Power, and Memoir
Political Geography:
Uganda, Africa, North America, and United States of America

82. Religious Intolerance and America’s Image and Policies Abroad

Author:
Amy Lillis and Arsalan Suleman
Publication Date:
11-2018
Content Type:
Special Report
Institution:
Institute for the Study of Diplomacy, Edmund A. Walsh School of Foreign Service, Georgetown University
Abstract:
The Oct. 27, 2018 attack on worshipers in Pittsburgh’s Tree of Life synagogue was a stark reminder that hate crimes and religious persecution threaten not just individuals and communities, but undermine fundamental human freedoms. A new ISD report on “Religious Intolerance and America’s Image and Policies Abroad” examines the rise in domestic hate crimes against Jews, Muslims, and other faith communities in America – and how the impact of domestic religious intolerance and bigotry extends far beyond the U.S. border. The report, based on a March 2018 working group and public forum with experts from the diplomatic corps, academia, nongovernment organizations, and U.S.-based faith communities, explores these dynamics and ways in which governments and civil society can mitigate the dangerous consequences.
Topic:
Crime, Diplomacy, Religion, Freedom of Expression, Discrimination, and Soft Power
Political Geography:
North America and United States of America

83. The Role of Official News Releases of the Korean Ministry of Culture, Sports, and Tourism in the Success of the Korean Wave

Author:
Jisung Yoo
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
This study investigates the South Korean government’s role in the success of the Hallyu [Korean Wave] and the growing global interest in Korean popular culture by examining official news releases on Hallyu issued by the Korean Ministry of Culture, Sports, and Tourism from 2007 to 2017. The author argues that the domestic news releases had a supporting role for artists and cultural products in South Korea; they didn’t directly contribute to Korean industrial economic growth. In contrast, the international news releases tended to play a leading role in promoting Korea’s positive image; they contributed to Korea’s industrial economic growth by means of cultural diplomacy and soft power. Statistical analyses were conducted to determine whether a significant relationship exists between domestic news releases and industrial economic growth. To provide evidence of the Korean Ministry of Culture, Sports, and Tourism’s leading role in promoting artists and cultural products abroad, the author examined and qualitatively analyzed English, Chinese, and Japanese language news releases. The findings revealed that the number of releases had no significant relationship with increased annual economic growth, which seems to come from the power of Hallyu itself, not the government’s support. The qualitative analysis shows that international releases were used as a tool to achieve foreign policy goals and advance a positive national image. This study contributes to the growing literature on Hallyu by discussing the dual role of official news releases.
Topic:
Government, Culture, Soft Power, popular culture, and Cultural Diplomacy
Political Geography:
South Korea, Korea, and Global Focus

84. How K-pop Broke the West: An Analysis of Western Media Coverage from 2009 to 2019

Author:
Jenna Gibson
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
Over the last decade, Western publics have gradually caught on to the Kpop phenomenon; the Korean Wave has arrived on European and North American shores and shows no signs of receding. Heightened interest has corresponded with increased mainstream media coverage, both among news and entertainment outlets. This article analyzes mainstream media coverage of the Korean Wave from 2009 to 2019, including an examination of overall trends in K-pop framing over time. This analysis suggests that coverage of K-pop in Western media has proceeded through four distinct stages of development: 1) Introductory Stage, 2) Gangnam Style Stage, 3) Korean Wave Stage, and 4) Mainstreaming Stage. This article also examines how the changing portrayal of K-pop for general audiences has corresponded with a similar evolution in portrayals of South Korea and Korean society as a whole.
Topic:
Media, News Analysis, Soft Power, Music, and popular culture
Political Geography:
Asia, South Korea, and United States of America

85. Reversed Ethnography in the Reception of the Korean Wave

Author:
Hyeri Jung
Publication Date:
10-2018
Content Type:
Journal Article
Journal:
International Journal of Korean Studies
Institution:
International Council on Korean Studies
Abstract:
This paper unravels dynamic interactions between Korean popular culture and its fans in the United States, focusing on how cultural hybridity of the Korean Wave un/consciously facilitates soft power, and what sociocultural implications it might yield in global/international contexts. Employing various theoretical frameworks of globalization, critical/cultural media studies, hybridity, soft power, and fan studies, I take a qualitative methodological approach of what I call a reversed media ethnography: Examining the contraflow of Korean media culture on U.S. fans. I employ various qualitative and interpretive techniques including grounded theory to analyze the rich corpus of data I collected over a period of two years to examine the nature of transcultural media and fans of the Korean Wave in the United States. Overall, the findings of this paper suggest that the complex layers of hybridity embedded in Korean popular culture creates complicated webs of transculturality. The Korean Wave exemplifies strategically well-balanced cultural hybridity that arouses a certain feeling of affinity: Emotional proximity. Korean popular culture evokes continuous negotiations of identities and generates nonthreatening wholesome content that comfortably appeals to American fans with various ethnic, racial, social, and cultural backgrounds. The notion of uriness (we-ness in English), collective unity and solidarity, embedded in Korean popular culture and its fandom culture works as one of the multifaceted soft power in the eyes of American fans that leads to an alternative post-Western soft power. This study contends that it is not the so-called hybridized Korean popular culture per se that makes it transcultural, and global to some extent, but the often under-recognized vital agents in the global sphere: Legions of fans.
Topic:
Culture, Soft Power, Ethnography, and Music
Political Geography:
Asia, South Korea, North America, and United States of America

86. Risky Business: A Case Study of PRC Investment in Tajikistan and Kyrgyzstan

Author:
Danny Anderson
Publication Date:
08-2018
Content Type:
Journal Article
Journal:
China Brief
Institution:
The Jamestown Foundation
Abstract:
China’s “New Silk Road” or “Belt and Road Initiative” (BRI) has reached Central Asia in resounding fashion. As a result, the republics of Tajikistan and Kyrgyzstan have seen large increases in Chinese presence and investment. Although both countries have overlapping needs, the degree and character of PRC involvement in each has differed. PRC investment in Tajikistan is characterized by expensive loans on infrastructure investment and energy projects that the country may be unable to repay (Avesta.tj, December 25, 2017). Kyrgyzstan, while having hosted similar projects, is also attempting to move the country into the twenty-first century by improving its transportation and digital infrastructure (Tazakoom.kg). Development experts classify both countries as “high-risk” for debt distress given public debt projections (Cgdev.org). However, despite the risk of such an outcome, both countries appear inclined to welcome PRC investment with open arms, as a way of funding needed investment like power generation and logistical links with the outside world.
Topic:
Development, Infrastructure, Economic Growth, and Soft Power
Political Geography:
Russia, China, Central Asia, Kyrgyzstan, and Tajikistan

87. Can China Realize Africa’s Dream of an East-West Transport Link?

Author:
Cobus van Staden
Publication Date:
04-2018
Content Type:
Journal Article
Journal:
China Brief
Institution:
The Jamestown Foundation
Abstract:
Several ambitious schemes have been proposed to link Africa’s east and west coasts, some of which are closer to full realization than others. Most notable in this respect is a plan to expand the existing Trans-African Highway 5 (TAH5) into a true cross-continental road and rail link, the early stages of which China has helped bring to fruition where Western consortiums failed. Likewise, Chinese investment in African infrastructure through Beijing’s ambitious Belt and Road Initiative (BRI) may help create expanded sub-regional linkages, particularly in East Africa, that could help facilitate the emergence of an eventual, true East-West link in the long term. However, in the short-to-mid-term, the obstacles to a truly robust set of East-West transport links are formidable, and it is unlikely that China’s involvement will be a panacea.
Topic:
Development, International Trade and Finance, Infrastructure, and Soft Power
Political Geography:
Africa, China, and Asia

88. Nation-Branding: the Case of Russia

Author:
Anna Velikaya
Publication Date:
08-2017
Content Type:
Commentary and Analysis
Institution:
Rethinking Russia
Abstract:
Russia seems to have finally realized in recent years that nation branding, seen as a set of actions to improve country’s image abroad, is a form of investment, not a cost. In order to analyze the Russian approach to nation branding, it is necessary to highlight several dimensions: economic, scientific, cultural, sport, media, and development.
Topic:
Foreign Policy, Foreign Direct Investment, Public Opinion, Economy, Soft Power, and Cultural Diplomacy
Political Geography:
Russia and Eurasia

89. Making Inroads: China's New Silk Road Initiative

Author:
Christine R. Guluzian
Publication Date:
01-2017
Content Type:
Journal Article
Journal:
The Cato Journal
Institution:
The Cato Institute
Abstract:
China’s New Silk Road initiative is a multistate commercial project as grandiose as it is ambitious. Comprised of an overland economic “belt” and a maritime transit component, it envisages the development of a trade network traversing numerous countries and continents. Major investments in infrastructure are to establish new commercial hubs along the route, linking regions together via railroads, ports, energy transit systems, and technology. A relatively novel concept introduced by China’s President Xi Jinping in 2013, several projects related to the New Silk Road initiative—also called “One Belt, One Road” (OBOR, or B&R)—are being planned, are under construction, or have been recently completed. The New Silk Road is a fluid concept in its formative stages: it encompasses a variety of projects and is all-inclusive in terms of countries welcomed to participate. For these reasons, it has been labeled an abstract or visionary project. However, those in the region can attest that the New Silk Road is a reality, backed by Chinese hard currency. Thus, while Washington continues to deliberate on an overarching policy toward Asia, Beijing is making inroads—literally and figuratively— across the region and beyond.
Topic:
Infrastructure, Soft Power, Belt and Road Initiative (BRI), and Trade
Political Geography:
China and Asia

90. Hard Times for Soft Power: A Q&A with Joseph Nye

Author:
Michelle Nicholasen
Publication Date:
05-2017
Content Type:
Working Paper
Institution:
Weatherhead Center for International Affairs, Harvard University
Abstract:
Last December, the Weatherhead Center recognized the upcoming retirement of University Distinguished Service Professor Joseph S. Nye, Jr. by dedicating the 2016 Manshel Lecture on American Foreign Policy to him. One of the most influential foreign affairs scholars of our time, Nye served as Center director from 1989 to 1992—though his roots at the Center trace back to its infancy in 1961, when he was a research assistant to Director Robert Bowie. Nye's accomplishments run deep. He began his distinguished career as a Harvard faculty member at the Kennedy School of Government in 1964, and became the school's dean in 1995. He held security appointments in both the Carter and Clinton administrations, and his thought leadership has influenced heads of state and policy makers around the world. He is perhaps best known for coining the term “soft power,” which describes the ability of states or institutions to attract and persuade others through noncoercive means. The Weatherhead Center sat down with Nye to discuss the fate of soft power in the context of current US foreign affairs—and also asked him to share his memories of early days at the CFIA.
Topic:
Foreign Policy, Diplomacy, Science and Technology, and Soft Power
Political Geography:
Russia, United States, China, Europe, Asia, and North America