111. A Business Case for Fighting Poverty
- Publication Date:
- 05-2009
- Content Type:
- Policy Brief
- Institution:
- Oxfam Publishing
- Abstract:
- Even in hard times, it can make commercial sense for companies to develop markets that include poor people, and business models that address poverty. Businesses that create decent jobs, access to markets or goods and services that benefit low-income groups in emerging economies help to build healthier, wealthier, and more highly skilled communities. Those communities will provide the customers, suppliers, and employees that companies need for sustainable growth.
- Topic:
- Development, Economics, Markets, Poverty, and Non State Actors