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341. Using Target Audience Analysis to Aid Strategic Level Decisionmaking

Author:
Dr. Steve Tatham
Publication Date:
08-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The author explains how sophisticated social science research and behavioral profiling can be used to warn us of impeding issues and how that information might be used by senior strategy makers as a tool for testing and refining strategy. He makes a compelling case that the science of Target Audience Analysis (TAA) is now so well advanced that it must become a key component of future strategic decision-making. The author views social media as just another communication conduit, and sees this as a continuum of wrong activities being undertaken. In Iraq and Afghanistan, he saw how big public relations and marketing companies cost the U.S. taxpayer millions of dollars in ultimately failed communication and propaganda campaigns. Social media, he argues, has become yet another blank checkbook for companies who rely on creative energy rather than empirical understanding to produce communications campaigns. Instead, he argues for far greater resource in TAA and greater understanding by federal agencies of what is and is not possible or desirable in their communication efforts. To this end, he looks in particular at the U.S. Agency for International Development relief work in Pakistan and argues that the communication objectives set at the start of the projects are almost unattainable, even naive in their presumptions.
Topic:
Science and Technology, Military Strategy, Military Affairs, and Social Media
Political Geography:
Pakistan, Afghanistan, and Iraq

342. Duffer’s Shoal: A Strategic Dream of the Pacific Command Area of Responsibility

Author:
Colonel Russell N. Bailey, Colonel (NZ) Christopher J. Parsons, Elizabeth R. Smith, Lieutenant Colonel J. O'Malley, Lieutenant Colonel Bob Dixon, and Ms. Laura McAleer
Publication Date:
08-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
This strategic assessment seeks to go beyond a traditional comparative analysis of the military, technological, political, cultural, and economic factors governing the relationships and capabilities of the Asia Pacific environment. To make sense of the intrinsic complexities unique to this region, we endeavor to broaden our view and rely on a tool often overlooked in government studies: imagination. Moreover, we aim to offer a strategic document that is readable, instructive, and provocative. Pulling from a well-referenced piece of military teaching, this assessment borrows a learning concept first employed in 1904 by Major General Sir Ernest Dunlop Swinton in "The Defence of Duffer’s Drift." This fictional story describes the plight of young Lieutenant Backsight Forethought as he commands a 50-man platoon tasked to hold a tactically critical piece of land called Duffer’s Drift. The story unfolds in a series of six dreams, where the blunders of the unwitting lieutenant lead to disaster. As the dreams progress, he harnesses the lessons of each of his failures, and by applying these lessons, his platoon ultimately defends Duffer’s Drift.
Topic:
Military Strategy, Governance, and Military Affairs
Political Geography:
Asia and Asia-Pacific

343. 2015-16 Key Strategic Issues List

Author:
Professor John F. Troxell
Publication Date:
08-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The recently published National Military Strategy emphasizes the unpredictability of the global security environment. According to General Dempsey, “global disorder has significantly increased while some of our comparative military advantage has begun to erode. We now face multiple, simultaneous security challenges…” General Odierno echoes this concern by pointing to the “increased velocity of instability,” and emboldened potential adversaries that have “magnified the risk to U.S. interests around the world.” Responding to this period of geopolitical uncertainty demands thoughtful and careful analysis of a wide array of strategic issues. The Strategic Studies Institutes’ (SSI) annual Key Strategic Issues List (KSIL) addresses this need by providing a list of high-priority topics organized to support the Army's most important strategic objectives, issues that must be addressed to ensure the Army of 2025 and beyond will continue to meet the needs of the nation. Part I of the KSIL lists the Chief of Staff of the Army’s top five topics, all five of which will be addressed as integrative research projects by the US Army War College. Part II, “Priority Research Areas,” is a compilation of critical topics developed by the Army War College and Commands and organizations throughout the Army. Part III consists of the Army Warfighting Challenges. Students and researchers are encouraged to get in touch with the topic sponsors listed in the document, tackle one of these issues, and contribute to the knowledge base needed to support the future direction of the Army
Topic:
Security, War, Military Strategy, Military Affairs, and Geopolitics
Political Geography:
United States of America

344. A Shared Burden: The Military and Civilian Consequences of Army Pain Management Since 2001

Author:
Trebilcock. Colonel Craig
Publication Date:
08-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The Army has an opioid drug problem that is not going away under current personnel policies and medical practices. The survey results recorded here indicate that senior officers attending the U.S. Army War College recognize that the opioid problem is distinct in nature and origin from those of recreational drug abuse. The majority of these future Army leaders see misuse originating out of prescribing practices, a lack of medical monitoring, and a lack of Soldier training and education on the dangers of opioids, rather than from undisciplined Soldiers.
Topic:
Education, War on Drugs, Military Strategy, and Military Affairs
Political Geography:
United States of America

345. The Limits of Military Officers’ Duty to Obey Civilian Orders: A Neo-Classical Perspective

Author:
Robert E. Atkinson Jr.
Publication Date:
07-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
This monograph offers a neo-classically republican perspective on a perennial problem of civilian/military relations: limitations on military officers’ obligation to obey civilian authorities. All commentators agree that military officers are generally obliged—morally, professionally, and legally—to obey civilian orders, even as they agree that this rule of obedience must admit of exceptions. Commentators tend to differ, however, on the basis and breadth of these exceptions. Following Samuel Huntington’s classic analysis in The Soldier and the State, this monograph shows that disagreement about the breadth of the exceptions tends to assume that their bases—moral, professional, and legal—are incommensurable. It suggests, to the contrary, that all defensible exceptions to the rule of military obedience, like that rule itself, derive from a single neo-classical, Huntingtonian standard, binding on civilian authorities and military officers alike: the common good. This perspective promises significantly to reduce the range of disagreement over the limits of military obedience both in theory and in practice.
Topic:
Education, Military Strategy, and Military Affairs
Political Geography:
United States of America

346. The Chinese People's Liberation Army in 2025

Author:
David Lai and Roy Kamphausen
Publication Date:
07-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
This volume is of special relevance in light of the profound changes occurring within the Chinese People’s Liberation Army (PLA). China’s desire to develop a military commensurate with its diverse interests is both legitimate and understandable. The challenge for U.S. Pacific Command (USPACOM) is to understand how China will employ this growing military capability in support of its interests. The book addresses the uncertainty surrounding the potential direction of the PLA by examining three distinct focus areas: domestic, external, and technological drivers of PLA modernization; alternative futures for the PLA; and, implications for the region, world, and U.S.-China relations. The analysis provides an insightful perspective into the factors shaping and propelling the PLA’s modernization, its potential future orientation ranging from internally focused to globally focused, and how the PLA’s choices may impact China’s relations with its neighbors and the world.
Topic:
Defense Policy, International Cooperation, Military Strategy, and Military Affairs
Political Geography:
China and United States of America

347. The Strategic Lessons Unlearned from Vietnam, Iraq, and Afghanistan: Why the ANSF Will Not Hold, and the Implications for the U.S. Army in Afghanistan

Author:
Dr. M. Chris Mason
Publication Date:
06-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The wars in Vietnam, Iraq, and Afghanistan were lost before they began, not on the battlefields, where the United States won every tactical engagement, but at the strategic level of war. In each case, the U.S. Government attempted to create a Western-style democracy in countries which were decades at least away from being nations with the sociopolitical capital necessary to sustain democracy and, most importantly, accept it as a legitimate source of governance. The expensive indigenous armies created in the image of the U.S. Army lacked both the motivation to fight for illegitimate governments in Saigon, Baghdad, and Kabul and a cause that they believed was worth dying for, while their enemies in the field clearly did not. This book examines the Afghan National Security Forces in historical and political contexts, explains why they will fail at the tactical, operational and strategic levels of war, why they cannot and will not succeed in holding the southern half of the country, and what will happen in Afghanistan year-by-year from 2015 to 2019. Finally, it examines what the critical lessons unlearned of these conflicts are for U.S. military leaders, why these fundamental political lessons seem to remain unlearned, and how the strategic mistakes of the past can be avoided in the future.
Topic:
Security, Democratization, Politics, Military Strategy, and Military Affairs
Political Geography:
Afghanistan, Iraq, and Vietnam

348. The New Russian Engagement with Latin America: Strategic Position, Commerce, and Dreams of the Past

Author:
Dr. R. Evan Ellis
Publication Date:
06-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
In many ways, Russia’s expanded engagement in Latin America as a response to escalating tension over the Ukraine was a repetition of its answer to U.S. involvement in the 2008 conflict in the former Soviet Republic of Georgia. In the latter conflict, the U.S. deployed naval forces to the Black Sea in response to Russian support for the breakaway republics of Abkhazia and South Ossetia. Russia countered with a series of actions in Latin America, including sending nuclear-capable Tu-160 bombers to Venezuela, from where they conducted symbolically-charged flights around the Caribbean. A month later, a four-ship Russian naval flotilla deployed to the area to conduct military exercises with the Venezuelan navy before making port calls in Cuba and Nicaragua. In November 2008, Russian President Dmitri Medvedev traveled to Latin America to participate in the leadership summit of the Bolivarian Alliance for the Americas, then subsequently hosted both Venezuelan President Hugo Chavez and Nicaraguan President Daniel Ortega in Moscow. Three months later, Bolivian President Evo Morales also traveled to Russia, followed in November 2009 by Ecuadorian President Rafael Correa. Very little beyond journalistic accounts have been written to examine contemporary Russian activities in Latin America and the Caribbean. As Russia’s reassertion of its global position and associated tensions with the United States proceed, a broad understanding of Russia in the Americas becomes ever more important, both as a question of U.S. national security and as an important dynamic shaping the global geopolitical environment. This monograph focuses on the character of the ongoing Russian re-engagement with Latin America and the Caribbean and its implications for the U.S.
Topic:
National Security, Military Strategy, Military Affairs, and Navy
Political Geography:
Russia and Latin America

349. First Things First for Future Defense Strategy

Author:
Mr. Nathan P. Freier and Ms. Laura McAleer
Publication Date:
05-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
The Department of Defense (DoD) will face a dramatic and sustained transition period over the next decade. At no other time in recent memory have American defense strategists faced such a dizzying and complex array of challenges like those which they will be required to direct their attention, energy, and resources toward in the coming years. It is frankly impossible to overstate the scale and complexity of the decisions that they will be required to make. This degree of uncertainty and complexity makes the task of deliberately charting a responsible way ahead that much more difficult and urgent.
Topic:
Defense Policy, Military Strategy, and Military Affairs
Political Geography:
United States of America

350. Strategy Education Across the Professional Military Education Enterprise

Author:
Colonel John C. Valledor
Publication Date:
05-2015
Content Type:
Working Paper
Institution:
The Strategic Studies Institute of the U.S. Army War College
Abstract:
Since the horrific attacks against the U.S. homeland on September 11, 2001 (9/11), the U.S. has been engaged in two very long and costly wars, with the war in Afghanistan formally ending on December 2014. At the heart of the grand strategy supporting these conflicts was the desire to deny failing and failed states from becoming the launch pad for future attacks. The closest the nation came to a grand strategy—known for years by its now familiar alias—“The Global War on Terror”2—served to focus U.S. military efforts and galvanize popular support for a common strategic cause. The use of U.S. military force against certain countries in the greater Middle East has done much to eliminate terror-training camps and prevent al-Qaeda from launching large-scale follow-on attacks against the homeland. Nevertheless, U.S. military engagements overseas have unleashed many unforeseen consequences that have complicated the ability to achieve policy objectives.
Topic:
Defense Policy, Military Strategy, Military Affairs, Counter-terrorism, and Homeland Security
Political Geography:
United States of America