111. Creating a Tourist's Paradise: The Marshall Plan and France, 1948 to 1952 [Dossier: Promoting American Tourism in Postwar France]
- Author:
- Brian A. McKenzie
- Publication Date:
- 03-2003
- Content Type:
- Journal Article
- Journal:
- French Politics, Culture Society
- Institution:
- Conference Group on French Politics Society
- Abstract:
- This article examines the promotion of American tourism to France during the Marshall Plan. The paper assesses the cultural and economic goals of the tourism program. Economic aid provided by the United States was essential for the post-war reconstruction of the French tourism industry. Furthermore, transatlantic air carriers adopted new guidelines for tourist class airfares at the urging of U.S. officials. The paper also examines marketing strategies and the creation of tourism infrastructures that facilitated transatlantic tourism. Representatives from the French tourism industry visited the United States to study American hotels and they agreed to adopt practices and rebuild French hotels in ways that would be congenial to American tourists. The paper demonstrates that French and American officials and tourism professionals Americanized the French tourism industry during the Marshall Plan.
- Topic:
- Economics
- Political Geography:
- United States, America, and France