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1. The Role of Mass Media Propaganda in Shaping American Culture: A Study on the Torches of Freedom

Author:
Oğuz Kartav and Mikail Uğuş
Publication Date:
01-2025
Content Type:
Journal Article
Journal:
The Rest: Journal of Politics and Development
Institution:
Centre for Strategic Research and Analysis (CESRAN)
Abstract:
This study examines the profound impact of mass media propaganda on American culture, with a particular focus on the iconic Torches of Freedom campaign. Originating in the late 19th century and led by Edward Bernays, this campaign aimed to reshape social norms surrounding women and smoking. Initially, a societal taboo prevailed, suggesting that respectable women did not smoke. Although tobacco consumption was common in America during the late 19th century, women were neither expected nor permitted to partake in the consumption of tobacco products until 1929. Women were eventually allowed the option to smoke discreetly, but even then, it was considered taboo by American society due to its perceived unfeminine nature. Particularly in North America and Europe, women’s smoking had long been associated with immorality and questionable sexual behaviour. Through the analysis of historical documents, media artefacts, and scholarly literature, this research examines the multifaceted impact of the Torches of Freedom campaign on American culture. It explores how mass media, through carefully crafted messages and imagery, played a significant and influential role in shaping public perceptions and behaviour. By examining the campaign’s relationship with dominant cultural ideologies and its effects on gender roles, the research aims to illuminate the complex interplay between propaganda, cultural values, and social change. The study focuses on advertising, consumerism, and cultural practices in the United States by examining the strategies employed in the Torches of Freedom campaign through the lens of propaganda.
Topic:
Mass Media, Culture, Propaganda, and Advertising
Political Geography:
North America and United States of America

2. Responding to Netflix's Stateless Series: Misrecognition and Missed Opportunities

Author:
Lindsey N. Kingston
Publication Date:
08-2023
Content Type:
Journal Article
Journal:
Statelessness & Citizenship Review
Institution:
Peter McMullin Centre on Statelessness, Melbourne Law School
Abstract:
The six episode Netflix series, Stateless, represents a missed opportunity to engage in vital public framing of statelessness. Rather than focusing on the lack of legal nationality, the series falsely equates statelessness with other rights issues central to migration detention. In this collaborative work between a stateless activist and an academic researcher, the authors use Stateless as a starting point for a broader conversation about words, definitions and representation. First, statelessness has partially emerged on the international human rights agenda, yet film and television attention could further foster mainstream understanding of this oft-ignored issue. Second, a critical assessment of the Stateless series highlights how it does (and mostly does not) engage with the issue of statelessness. Third, reflections and recommendations relate to why the series’ title is so problematic, what the media can learn from stateless people and what this conversation means for advocacy.
Topic:
Mass Media, Social Media, Advocacy, and Stateless Population
Political Geography:
Global Focus

3. Starr Forum: #ViralPotentials: How South Asian Women Use TikTok

Publication Date:
06-2022
Content Type:
Video
Institution:
MIT Center for International Studies
Abstract:
Working class women are using TikTok to express themselves. The app is also an avenue for fun or financial gain. Women across the region are using TikTok for activism, teaching, and learning. On this panel, academics, journalists, and activists from South Asia discuss how women have expanded their possibilities using TikTok, as well as the limitations the app poses.
Topic:
Mass Media, Social Media, TikTok, and Activism
Political Geography:
South Asia and Asia

5. Social Change Will Be Tweeted—By a Select Few

Author:
Nadine El-Sayed
Publication Date:
09-2022
Content Type:
Journal Article
Journal:
Cairo Review of Global Affairs
Institution:
School of Global Affairs and Public Policy, American University in Cairo
Abstract:
While social media has had a drastic impact on social and political movements in the region, the dynamics of its algorithms and the financing models of the media still pose limitations on who is heard online
Topic:
Mass Media, Social Media, Digitalization, and Social Change
Political Geography:
Middle East

6. Assessing the economic, societal and cultural impact of YouTube in India

Author:
Oxford Economics
Publication Date:
03-2022
Content Type:
Working Paper
Institution:
Oxford Economics
Abstract:
Recent research by Oxford Economics suggests YouTube contributed 6,800 Cr to the Indian economy in 2020 and supported 6,83,900 jobs. But its impact goes further, bringing a rich array of economic, cultural and societal benefits to India. YouTube generates substantial revenue for creators, artists, and media companies, who in turn support a broad ecosystem of employees and businesses in India. Creators deliver a wealth of educational tools and materials, which are valued by students, parents, and teachers alike.
Topic:
Economics, Mass Media, Social Media, and YouTube
Political Geography:
India and Asia

7. The State of the Creator Economy – Assessing the economic, societal, and cultural impact of YouTube in the US in 2021

Author:
Oxford Economics
Publication Date:
07-2022
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
This study presents an updated assessment of YouTube’s contribution to US GDP and employment, and its broader impact on society and culture.
Topic:
Economics, Mass Media, Employment, Social Media, and YouTube
Political Geography:
North America and United States of America

8. Internet and Media Repression in Russia: Avoiding the Complicity of Western Actors

Author:
Veera Laine and Jussi Lassila
Publication Date:
11-2021
Content Type:
Policy Brief
Institution:
Finnish Institute of International Affairs (FIIA)
Abstract:
Media control has been a key part of Vladimir Putin’s exercise of power. Recently, however, the repression of freedom of expression has taken both a quantitative and a qualitative turn for the worse. The political leadership now perceives independent media as a threat in itself, and is applying comprehensive control over media outlets and even individual journalists. In particular, declarations about the media and journalists being ʻforeign agentsʼ have increased sharply. Such repression drives journalists and the media to leave the country. Internet-enabled journalism from exile has duly become an important part of independent media. The growing importance of the internet, largely connected to Western platforms, and the diminishing role of state-run television in the face of multiple popular grievances, are key reasons for the regimeʼs accelerated repression. Under these difficult circumstances, the readiness of internet giants to censor political content on the basis of their commercial interests further restricts the information space in Russia, and therefore needs to be resisted.
Topic:
Mass Media, Media, Internet, Social Media, Freedom of Expression, Repression, and Freedom of Press
Political Geography:
Russia and Europe

9. FAKE NEWS MISINFORMATION AND HATE SPEECH IN ETHIOPIA: A VULNERABILITY ASSESSMENT

Publication Date:
04-2021
Content Type:
Special Report
Institution:
European Institute of Peace (EIP)
Abstract:
​Fake news, misinformation, and hate speech have thrived in the Ethiopian media ecosystem, and particularly online. This is strongly correlated with significant, tragic, real-world consequences, exacerbated pre-existing tensions, and contributed to violence and conflict. To date, the Government of Ethiopia’s response to combating the spread of fake news, misinformation, and hate speech has been, by necessity, heavy-handed, with the go-to response to escalation being to turn off the internet for the entire country. The vulnerability assessment aims to outline an approach and framework to improve the understanding of fake news, misinformation, and hate speech in Ethiopia, to develop a more nuanced and tailored approach to addressing a real national challenge. While this study is preliminary and indicative, drawing on a relatively small sample size, it is hoped that it can be illustrative and used to improve the national conversation regarding the federal response to fake news, misinformation, and hate speech. Still, it does not claim to be and should not be considered the final word on the matter. The assessment found that Ethiopia’s media ecosystem’s weaknesses have made it vulnerable to fake news, misinformation, and hate speech. Some of the driving factors are undoubtedly historical, including the weak state of private media in Ethiopia, the critical role of the Ethiopian diaspora in media ownership, and the proliferation and wild rise in popularity of entertainment-news page services Facebook and Twitter. The report proposes a pro-active and risk-based approach, which identifies likely and potentially fake news, misinformation, and hate speech flashpoints and lays out the actions that will be required to mitigate them.
Topic:
Communications, Mass Media, Media, News Analysis, Hate Speech, Disinformation, and Misinformation
Political Geography:
Africa and Ethiopia

10. Media and Political Socialization in Pakistan: A Study of Rural and Urban Areas

Author:
Hamayun Masood and Malik Adnan
Publication Date:
01-2021
Content Type:
Journal Article
Journal:
South Asian Studies
Institution:
Department of Political Science, University of the Punjab
Abstract:
The aim of this study is to describe the media interference scenario in the political socialization process of Pakistan. The role of media is not limited to stipulate new skills but also reinforces the social and cultural change and at the same time contributes in political socialization process. The study is conducted in the provinces of Pakistan including Balochistan, KPK, Punjab, Sindh and the capital city of the state (Islamabad). The multi- stage random sampling method is adopted and the total of 2000 respondents was chosen. 1000 of the respondents are male and 1000 are female and the proportion from each equality is equal like 1000 respondents from urban areas and 1000 respondents from rural areas. The minimum age limit for the respondents was chosen based on the minimum vote casting age limit. The analysis of gathered data is conducted through SPSS and the findings are described in tabular form. The two theories 'Agenda Setting and Knowledge Gap Hypothesis' are combined for evaluating study. Survey method is adopted for the study to collect quantitative data via questionnaire that included 49 questions. For testing hypothesis of the study, Chi-Square tool of statistics is used. The findings revealed that media is among the most influential and effective agents of political socialization and the consumption of different media tools encourage people to participate in political activities. Further, the urban area people are found to be more politically socialized as compare to the people of rural areas. Therefore, easy and equal accessibility of media can make political socialization process more powerful.
Topic:
Communications, Mass Media, Media, Urban, Rural, and Participation
Political Geography:
Pakistan and Middle East