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1. The Role of Mass Media Propaganda in Shaping American Culture: A Study on the Torches of Freedom

Author:
Oğuz Kartav and Mikail Uğuş
Publication Date:
01-2025
Content Type:
Journal Article
Journal:
The Rest: Journal of Politics and Development
Institution:
Centre for Strategic Research and Analysis (CESRAN)
Abstract:
This study examines the profound impact of mass media propaganda on American culture, with a particular focus on the iconic Torches of Freedom campaign. Originating in the late 19th century and led by Edward Bernays, this campaign aimed to reshape social norms surrounding women and smoking. Initially, a societal taboo prevailed, suggesting that respectable women did not smoke. Although tobacco consumption was common in America during the late 19th century, women were neither expected nor permitted to partake in the consumption of tobacco products until 1929. Women were eventually allowed the option to smoke discreetly, but even then, it was considered taboo by American society due to its perceived unfeminine nature. Particularly in North America and Europe, women’s smoking had long been associated with immorality and questionable sexual behaviour. Through the analysis of historical documents, media artefacts, and scholarly literature, this research examines the multifaceted impact of the Torches of Freedom campaign on American culture. It explores how mass media, through carefully crafted messages and imagery, played a significant and influential role in shaping public perceptions and behaviour. By examining the campaign’s relationship with dominant cultural ideologies and its effects on gender roles, the research aims to illuminate the complex interplay between propaganda, cultural values, and social change. The study focuses on advertising, consumerism, and cultural practices in the United States by examining the strategies employed in the Torches of Freedom campaign through the lens of propaganda.
Topic:
Mass Media, Culture, Propaganda, and Advertising
Political Geography:
North America and United States of America

2. The Rise and Fall of Military Strategic Communications at National Defence 2015-2021: A Cautionary Tale for Canada and NATO, and a Roadmap for Reform

Author:
Brett Boudreau
Publication Date:
05-2022
Content Type:
Policy Brief
Institution:
Canadian Global Affairs Institute (CGAI)
Abstract:
On November 2, 2020, the Ottawa Citizen ran the front-page headline “Canadian Military Wants to Establish New Organization to Use Propaganda and Other Techniques to Influence Canadians.” This seemed an unbelievable story, and one initially denied by a spokesperson for the minister of National Defence. Just three days later, though, then-chief of the Defence Staff (CDS) Gen. Jonathan Vance shuttered the group in question, terminating an initiative more than five years in the making that called into question the Department of National Defence’s (DND) commitment to objective and appropriate public communication, at a time when truth decay, misinformation and disinformation have gained much traction around the world and in Canada. In June 2021, the day Parliament adjourned for the summer, DND acknowledged to select media that acting CDS Lt.-Gen. Wayne Eyre and then-deputy minister Jody Thomas had determined the initiative was “incompatible” with government communications policy and the vision, mission and principles of DND Public Affairs. In a surprising self-indictment, the leaders also admitted a lack of “institution-wide strategic level direction and guidance,” to build information-related capabilities that were “governed by appropriate authorities and oversight.” Deliberate influence campaigns by malign state, non-state and increasingly by domestic actors to disturb, disrupt and create disorder in democratic societies have become widespread and commonplace. The volume of vitriol is increasing. This is fast eroding citizen faith, trust and confidence in government and public institutions and may be the greatest contemporary threat liberal democracies face – arresting this trend and then restoring trust, the ultimate challenge. National Defence’s entire program – to be successful on operations; secure sufficient funding; recruit, train and retain; effect culture change; reconstitute the force post-pandemic and procure the equipment needed to contest, confront and defeat adversaries – will largely depend on whether the institution can modernize its approach to strategic communications to manoeuvre more agilely and to better effect in a complex, frenetic and hostile information environment.
Topic:
Defense Policy, NATO, Communications, Reform, Propaganda, and Military
Political Geography:
Canada and North America

3. Journal of Advanced Military Studies: Spring 2020

Author:
Donald M. Bishop, Valerie Jackson, Christopher Davis, Evan N. Polisar, Kerry K. Gershaneck, Troy E. Mitchell, James R. R. Van Eerden, Rosario M. Simonetti, Paolo Tripodi, David E. McCullin, Christopher Whyte, and Jeannie L. Johnson
Publication Date:
03-2020
Content Type:
Journal Article
Journal:
Journal of Advanced Military Studies
Institution:
Marine Corps University Press, National Defense University
Abstract:
In 2010, MCU Press published the first issue of this journal, formerly known as Marine Corps University Journal, to serve as the bridge between the military Services and the professional military educators, strategists, and historians within the greater Department of Defense community. During the ensuing years, the press and the journal have evolved to offer innovative and active content that continues to serve as a forum for interdisciplinary discussion of national security and international relations issues and how they impact the Department of Defense, the Department of the Navy, and the U.S. Marine Corps. Now, 10 years later, we see the need to evolve and offer a wider base for those conversations to take place. To celebrate this 10-year anniversary and to reflect the journal’s change in focus over time, the journal has been renamed the Journal of Advanced Military Studies (JAMS) to honor the constant innovation of our content, our authors, and the topics we present to our readers. JAMS will continue to offer readers thematic, biannual issues that encourage and continue the debates happening across Marine Corps University, the Services, and the Department of Defense. It is no coincidence then that this issue of JAMS focuses on innovation and the future of warfare. Each of the articles presented offers the readers a deep dive into a historical, current, or forward-looking perspective on innovation and the military Services. As with any discussion of the military and abstract concepts such as innovation, we must first set the parameters of our discussion. For many readers, the term innovation evokes thoughts of technology, shiny gadgets, and artificial intelligence. While innovation is not necessarily synonymous with technology, it is certainly a challenge to say what in fact it is—a thing, a concept, an action, the people involved, or all of the above. The experts may not agree on what innovation is, but they can agree that it requires change or transformation to be successful. Sun Tzu’s The Art of War compares the nature of warfare to that of water for “just as water retains no constant shape, so in warfare there are no constant conditions.” More contemporary agents of innovation include military theorists such as Earl H. Ellis, John R. Boyd, Michael D. Wyly, and John F. Schmitt. Lieutenant Colonel Earl Ellis’s work on Advanced Base Operations in Micronesia (Operation Plan 712) in 1921 clearly demonstrated his ability to forecast the future needs for amphibious warfare in the Pacific two decades prior to World War II. Though most readers will recognize former Air Force colonel John R. Boyd for his observe-orient-decide-act (OODA) decision-making loop, his more innovative work may well be seen in the energy maneuverability (E-M) theory, a mathematical study of fighter aviation. Then-major Wyly was tasked with reforming the Marine Corps concept of maneuver warfare in the wake of the Vietnam War. The work of Wyly, Boyd, and William S. Lind would serve as the foundation for Warfighting, Marine Corp Doctrinal Publication (MCDP) 1, that was later formally written by then-captain John Schmitt, along with several other doctrinal publications, including Ground Combat Operations, Campaigning, Command and Control, Planning, Expeditionary Operations, and a revision of Warfighting. The articles in this issue of JAMS continue the discussion fostered by these innovative pathfinders. Our introductory section from the Brute Krulak Center for Innovation and Creativity discusses the conception and creation of the center and some of its most innovative programs, including the award-winning Destination Unknown graphic novel and the center’s first essay contest, the U.S. Marine Corps Postmortem, and offers insight from Marine Corps leaders who consider both success and failure as critical measures for the strength of an organization. For example, Lieutenant General Loretta E. Reynolds contemplates how the Corps “must find a way to manage today’s risks while constantly readying ourselves for the emerging challenges of the future fight.”
Topic:
Security, Defense Policy, Military Strategy, Counterinsurgency, Culture, Armed Forces, Authoritarianism, Cybersecurity, Democracy, Geopolitics, History, Surveillance, Think Tanks, Propaganda, Innovation, Armed Conflict, and Game Theory
Political Geography:
Russia, China, Haiti, North America, United States of America, and Indo-Pacific

4. Effectiveness of Russia’s Foreign Policy Information Support in Its Confrontation With the United States

Author:
M. Kovshar
Publication Date:
01-2019
Content Type:
Journal Article
Journal:
International Affairs: A Russian Journal of World Politics, Diplomacy and International Relations
Institution:
East View Information Services
Abstract:
ONE FEATURE of the modern system of international relations is the increased influence on it of the information component. The transnation- al nature of the media space is being actively utilized by world actors to achieve their foreign policy objectives, leading to a clash of their interests and the beginning of information confrontation. The goal of modern-day confrontations is not only to fight for resources or territory but to fight for control over minds and public loyalty. In that respect, today it is strategi- cally important to all states that they be viewed positively by the interna- tional community and successfully get the mass audience to form a favor- able perception of their positions on the world stage, achieving under- standing and acceptance of their actions and objectives. Modern Russian scholarship does not have a well-established concept of information confrontation. The term is defined in the individual works of various authors [7, p. 18]. In general terms, it can be understood as a relationship of opposition and rivalry between several information enti- ties that are influencing the information space of an adversary through various means and methods. Researchers identify two areas of information confrontation: techni- cal, which affects an enemy’s technical means, and psychological, which impacts consciousness and public opinion [5, p. 23]. While the main goal of the former is to inflict maximal material losses on the enemy, the goal of the latter is to undermine state stability from within. The simplest and most affordable platform for waging psychological warfare is the mass media. That is why the meia space is considered a major tool of foreign policy pressure today.
Topic:
Foreign Policy, Media, Information Age, and Propaganda
Political Geography:
Russia, Europe, North America, and United States of America

5. Reaching Georgia's Occupied Territories through Exchanges

Author:
Julius Tsal
Publication Date:
03-2019
Content Type:
Journal Article
Journal:
The Ambassadors Review
Institution:
Council of American Ambassadors
Abstract:
In 2018, the U.S. Embassy in Tbilisi initiated people-to-people (P2P) exchanges to the United States for agricultural scientists and university leaders from the Russian-occupied Georgian territory of Abkhazia. An initial study tour in the spring of 2018 focused on mitigating the devastating agricultural damage from the Brown Marmorated Stink Bug (BMSB), and a second tour in the fall of 2018 focused on higher education leadership. Despite political sensitivities and logistical hurdles, such people-to-people programs increase participants’ understanding of the United States and give them an unbiased, first-hand experience of American civil society, its culture of innovation and democratic values. For otherwise isolated Abkhaz thought leaders, these experiences directly counter Russian anti-Western propaganda and demonstrate the benefits of Georgia’s pro-Western choice.
Topic:
Agriculture, Civil Society, Imperialism, and Propaganda
Political Geography:
Russia, United States, Europe, Eastern Europe, Georgia, and North America

6. Cuba's Parallel Worlds: Digital Media Crosses the Divide

Author:
Anne Nelson
Publication Date:
08-2016
Content Type:
Working Paper
Institution:
National Endowment for Democracy
Abstract:
The Cuban government’s heavy-handed censorship practices are well documented, and evident in the virtual absence of independent print and broadcast journalism. Yet recently, many Cubans have shown themselves remarkably well informed about the outside world, in ways that cannot be explained by their traditional media offerings. This newfound benefit is the result of a parallel world of digital media, supported by ingenious Cuban workarounds. In “Cuba’s Parallel Worlds: Digital Media Crosses the Divide,” Anne Nelson analyzes the findings of two years of research, including extensive field work and on-the-ground surveys across the island. Nelson explores how the Cuban population has overcome restrictive information policies and limited infrastructure to access news and information. Indeed, the spread of technology on the island may be creating a new opening for long-stalled media development efforts. We are pleased to share this fascinating research in hope that it will not only inform the development of a more open and vibrant media ecosystem in Cuba, but also offer lessons for other countries struggling with similar conditions.
Topic:
Media, Propaganda, Repression, The Press, and Freedom of Press
Political Geography:
Cuba, Caribbean, and North America

7. Brand USA: Democratic Propaganda in the Third Social Space

Author:
Belinda H. Y. Chiu
Publication Date:
09-2007
Content Type:
Journal Article
Journal:
The Journal of Diplomacy and International Relations
Institution:
School of Diplomacy and International Relations, Seton Hall University
Abstract:
Traditional approaches to foreign relations are being replaced by marketing strategies to brand nations by enhancing their image and reputation. No longer is this responsibility limited to government tourism boards. Rather, because “every nation is already a brand,”1 the responsibility to create positive perceptions of the nationstate has fallen on the shoulders of departments of foreign affairs and diplomacy. As an increasingly important tool to promote foreign interests and to attract allies—or in marketing terms, loyal customers—branding allows nation-states to craft and influence how others perceive its political, economic, and social systems & values. Branding is everywhere. But what is it? Brand equity of a product or service is the set of value-added assets that is communicated and strengthened by building name recognition, customer loyalty, and perceived quality. Although it had its beginnings in the consumer product industry, it is no longer restricted to the CocaColas and Proctor & Gambles of the world. Branding has become a tool of public diplomacy. Citizens and leaders of foreign nations have existing ideas about other countries, be they positive or negative. In a technologically-advanced and globalized world, the branded nation has added pressure to be strongly aware of its own brand.2 A nation’s brand can be strengthened by favorable policies, such as debt relief and foreign aid, or conversely, compromised by economic embargoes and declarations of war. Like consumer goods, smart brand management is essential to maintaining a positive impression and build loyal followers. However, as with consumer goods, smart brand management can only sell the product. While branding can change perceptions about the product, it cannot change the product itself. This paper will first briefly discuss the “third social space” in a democracy, the public space for media and marketing. According to Habermas, this third social space sits between the first (the state), and the second (the market, or private sector). Second, it will explore the characteristics of nation branding and its importance to foreign relations, examining the case of Brand USA, with a particular focus on the Shared Values Initiative targeted toward the Arab and Muslim worlds. Finally, it will discuss whether branding has democratic appeal or propagandistic flavor. While there exists skepticism that this process has too much of a Machiavellian feel to it, branding nations is a useful public diplomacy and relations tool, as long as it does not misrepresent facts.
Topic:
International Relations, Foreign Policy, Soft Power, Propaganda, and Marketing
Political Geography:
North America, Global Focus, and United States of America

8. The War on Terror: Forgotten Lessons from World War II

Author:
Stephen W. Van Evera
Publication Date:
10-2006
Content Type:
Working Paper
Institution:
MIT Center for International Studies
Abstract:
President Bush recently likened the war oon terror to the struggles American faced in World War II, expkaning that our enemies are “successors to Fascists, to Nazis ... and other totalitar- ians of the 20th century.”1 The analogy to World War II is useful and illuminating. Important lessons from World War II apply to the war on terror. Yet the Bush administration has itself left the lessons of World War II largely unheed- ed. Its conduct of the war on terror departs from the policies that brought the United States victory in World War II and success in the postwar years.2 The administration will have more success against our terrorist enemies if it learns and applies the methods that won the Second World War.
Topic:
Terrorism, War on Terror, World War II, and Propaganda
Political Geography:
United States, Middle East, and North America