1451. Panda Power? Chinese Soft Power in the Era of COVID-19
- Author:
- Amit Gupta
- Publication Date:
- 09-2022
- Content Type:
- Journal Article
- Journal:
- PRISM
- Institution:
- Institute for National Strategic Studies (INSS), National Defense University
- Abstract:
- Much like competition between the United States and the former Soviet Union, the rivalry between the United States and China is not only one of military-strategic and economic challenges but also one of ideas. The West, particularly the United States, has had the advantage of presenting the more compelling image to the rest of the world in the form of what Joseph Nye, Jr., dubbed soft power. The argument goes that while China makes propaganda efforts, the United States enjoys soft power—the attractiveness of its culture, political ideas, and policies—and this gives America an international advantage. As the Australian security analyst Hugh White put it, “Everybody admires China, but no one wants to be China.”1 While this was true in the early years of the post–Cold War era, the Chinese have since used their newfound wealth to create a more friendly image for themselves. If they are able to successfully distribute their version of the COVID-19 vaccine around the world, we may see Beijing benefiting from a boost in its image—despite the abrasive “wolf warrior diplomacy” of the past few years, its military forays in the East and South China seas, and the fact that the Chinese government was initially less than forthcoming in sharing data on the pandemic.2 With a recent analysis suggesting that China’s economy will overtake that of the United States in 2028, China’s attempts to rebrand its image will not only have more resources but also find an increasingly eager international audience that seeks to engage the newly emerging number one global economy.3 Soft power, after all, means little without an economic and a military capability to back it up, and China has both. To discuss the Chinese challenge, this article makes its argument in three parts: first, it argues that Nye’s definition of soft power has limitations, and in fact, the Chinese can influence global public opinion with a mixture of propaganda and soft power. Second, it describes China’s attempts to influence global public opinion and the extent to which it may succeed. Finally, it examines the possible future of the Chinese soft power challenge and what the United States can do to counter it.
- Topic:
- Foreign Policy, Media, Soft Power, Strategic Competition, COVID-19, and Rivalry
- Political Geography:
- China and Global Focus