1771. Veganism: An Elegant Solution to a Host of Global Problems?
- Author:
- Nina Gheihman
- Publication Date:
- 02-2017
- Content Type:
- Working Paper
- Institution:
- Weatherhead Center for International Affairs, Harvard University
- Abstract:
- The year 2016 was hailed the “Year of Veganism.”[1] In the last year alone, Google searches for the term “vegan” increased by 32 percent; the World Health Organization classified processed meat as a carcinogen in the same class as cigarettes[2]; and a survey by Nutrition Business Journal found that more than a third of people consume dairy and meat alternatives regularly.[3] While many people still see veganism—the non-consumption of products derived from animals—as an extreme cultural practice, it is clear that veganism is no longer a marginalized social movement. This brings up the intriguing sociological question: How does a fringe cultural practice become mainstream? Cultural and organizational sociologists have long studied why people join social movements, how social movements grow, and their consequences. However, less well understood are the microdynamics by which social movements become culturally meaningful. In my preliminary research I argue that the primary driver of the increased interest in veganism over the last five years can be attributed to the emergence of a new class of promoters I call “cultural brokers” who have transformed what it means to be an activist today. These brokers have a foot in several worlds—some in the corporate realm, others in the media, and still others in academia. Given their position in these intersecting fields, they are able to draw on ideas and resources from various spheres, and therefore change the collective societal image we have of veganism. At the same time, given that veganism is an increasingly global movement, these brokers must be strategic to target their work in particular ways across social contexts, since what is effective in one society may not resonate in the same way in another setting. Why practice veganism? There are the proven health benefits of cutting out animal products, the huge environmental costs of meat, and the ethical issues of modern-day factory farming and food security. From a health perspective, plant foods have the potential to improve human health and reduce healthcare costs globally by preventing lifestyle diseases such as heart disease, type-2 diabetes, and certain site-specific cancers.[4] From an environmental perspective, according to a 2006 UN Report, livestock are responsible for approximately 18 percent of greenhouse gas emissions[5], more than the entire global transportation sector.[6] Animal agriculture is also a dominant contributor to concurrent environmental problems such as land use, freshwater pollution, food waste, species extinction, deforestation and native habitat destruction, erosion, and pesticide usage for monoculture feed stocks.[7]
- Topic:
- Environment, Food, Social Movement, and Veganism
- Political Geography:
- Global Focus