491. The Black Media Entrepreneur and Economic Implications for the 21st Century
- Author:
- Emmanuel K. Ngwainmbi
- Publication Date:
- 03-2004
- Content Type:
- Working Paper
- Institution:
- Columbia International Affairs Online
- Abstract:
- This paper appraises communications as business and examines the impact of new information technology on the productivity of the black entrepreneur (African American (AAs) and African (ABs) mid-scale businesspersons) and provides insights into market conditions in both communities to the mindset of the African entrepreneur and implications for partnership management. Further, it describes the black entrepreneur's access to business information, implications for partnership and a background for strategic planning. Research shows there are potential mutual benefits for African and African American media entrepreneurs, with proper strategic planning and information sharing.
- Topic:
- Development, Emerging Markets, and Industrial Policy
- Political Geography:
- Africa