371. Devising a Public Diplomacy Campaign Toward the Middle East: Part I -- Basic Principles
- Author:
- Robert Satloff
- Publication Date:
- 10-2001
- Content Type:
- Policy Brief
- Institution:
- The Washington Institute for Near East Policy
- Abstract:
- The appearance of senior U.S. officials on the Qatari-based al-Jazeera satellite news channel is the first sign that Washington is taking seriously the need for enhanced "public diplomacy" as a vital component in the war against terrorism. In this arena, however, urgency needs to be tempered with realism. Rushing to enhance public diplomacy efforts without a clear understanding of objectives, constraints, sequence, and the different means at the government's disposal risks not only a dispersal of effort and wasted resources but, in the worst case, actually ceding important ground in the "hearts-and-minds" campaign. In devising public diplomacy toward the Middle East, the key to success will be to marry the principles of "make haste, slowly" and "do no harm."
- Topic:
- Security, NATO, Arms Control and Proliferation, Religion, and Terrorism
- Political Geography:
- Middle East and Arab Countries