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1. The Impact of Online Content on Portuguese Tourism

Author:
David Goodger
Publication Date:
11-2019
Content Type:
Research Paper
Institution:
Oxford Economics
Abstract:
The Portuguese tourism industry has benefitted from a greater embrace of online content, driving engagement with travellers and ultimately creating new jobs. This study explores the value of online content to the tourism economy in Portugal, building on prior analysis for Southern European destinations. The analysis quantifies the proportion of recent tourism growth which was generated by successfully embracing online platforms and with an improved focus on digital skills. Remaining growth opportunities are also estimated, including the potential for job creation, from increased investment in digital infrastructure and skills. This will help to meet higher tourism growth targets.
Topic:
Tourism, Digital Economy, Customer Service, and Consumerism
Political Geography:
Europe and Portugal

2. The Impact of Online Content on European Tourism

Author:
David Goodger
Publication Date:
07-2017
Content Type:
Commentary and Analysis
Institution:
Oxford Economics
Abstract:
This study explores the value of online content to the tourism economies of six southern European countries: Greece, Italy, Spain, Cyprus, Croatia and Malta. The analysis quantifies the proportion of recent tourism growth generated by greater use of online platforms. Improvements since the previous report (produced in 2013) are highlighted. Remaining growth opportunites are estimated, including the potential for job creation, from increased internet adoption by the tourism industry in each country to meet source market demands.
Topic:
Tourism, Digital Economy, Internet, Customer Service, and Consumerism
Political Geography:
Europe

3. Consumer Detriment: Counting the Cost if Consumer Problems

Author:
Oxford Economics
Publication Date:
09-2016
Content Type:
Research Paper
Institution:
Oxford Economics
Abstract:
Every year, millions of UK consumers suffer from some form of consumer detriment, be it a delayed delivery, substandard service or the purchase of a faulty item. Such experiences are a familiar feature of everyday lives, but quantifying the scale and impact of these experiences for UK consumers in a systematic way is a complex task. This research project takes account of the monetary and time costs of consumer detriment, as well as compensation, to arrive at a considered estimate of total net cost for the UK population. This valuation incorporates three core elements. Firstly, it calculates the direct monetary costs borne by consumers who experience problems. These might be cash outlays caused by the problem itself (for example, when a broken toy is simply written off or when a poorly fitted boiler causes knock-on problems that have further costs) as well as any resulting loss of earnings. Secondly, it calculates the value of any leisure time given up by the consumer in experiencing or attempting to resolve the issue, so-called ‘time costs’, which might include things like time wasted on a delayed train, or time spent in a phone queue to get through to customer services. Thirdly, it calculates any compensation payments awarded in light of any claims made by the consumer, and subtracts these from the monetary and time costs described above. This approach seeks to present a comprehensive picture of UK consumer detriment, both larger and smaller problems.
Topic:
Markets, Services, Customer Service, and Consumerism
Political Geography:
United Kingdom and Europe