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1. Nestlé’s Corporate Reputation and the Long History of Infant Formula

Author:
Lola Wilhelm, Oenone Kubie, and Christopher McKenna
Publication Date:
11-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
The demand for infant formula in Australia is insatiable. Bare shelves have led supermarkets and chemists to ration sales, limiting the quantity customers can buy in a single transaction. But it’s not Australian parents fuelling the formula shortages. A high proportion, between fifty and ninety percent, of all Australian infant formula is exported to China. The situation has created tensions between the two countries. Australian shoppers complain of Chinese daigou (personal shoppers) buying formula before it is even stacked on shelves and stripping supermarkets in teams of people. In April 2019, eight people were arrested in Australia for stealing over a million dollars of infant formula in Sydney to sell in China. Two months later, Chinese military personnel were photographed loading boxes of formula onto a Chinese warship before departing Sydney Harbour.
Topic:
Economics, Globalization, International Trade and Finance, History, Capitalism, and Multinational Corporations
Political Geography:
China, Australia, and Global Focus

2. The Boom and the Busts: Mendocino County's Agricultural Revolution

Author:
Charlie Harris and Christopher McKenna
Publication Date:
01-2019
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
California’s Mendocino County is a single-industry economy. Arriving in the sixties, marijuana cultivation gained a momentum in Mendocino that local government eventually began perceive as unstoppable, filling an economic void once occupied by lumber and fishing. Remote, permissive, boasting near-perfect outdoor growing conditions and conveniently situated between San Francisco and Portland, Oregon – two cities with something of a reputation for the consumption (and nationwide distribution) of marijuana. This convergence of assets, along with the benefit of timing, have led Mendocino County to draw growers – whether seasoned professionals or hopeful amateurs – from all over the world.
Topic:
Economics, History, Capitalism, Economic growth, and Economic Policy
Political Geography:
United States and California

3. Berry Brothers & Rudd: Family, Reputation, and the Cultivation of the European Wine Trade

Author:
Douglas Ajram, Charlie Harris, and Christopher McKenna
Publication Date:
09-2018
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
There is no better testament to the longevity of Berry Bros. & Rudd than its rich history of, and great capacity for, reinvention. The family firm began life as a grocery store in 1698, founded by a woman now known only as the Widow Bourne. It is now Britain’s oldest wine and spirits merchant, and one of the nation’s ten oldest family-run businesses, boasting six Masters of Wine – the most of any company in the world – as well as two Royal Warrants, a mark of recognition for tradespeople that provide goods or services to the British royal family.
Topic:
Economics, International Trade and Finance, Political Economy, Food, and Capitalism
Political Geography:
Europe

4. From India to Europe: The Production of the Kashmir Shawl and the Spread of the Paisley Motif

Author:
Ben Skarratt, Scarlett Mansfield, and Christopher McKenna
Publication Date:
08-2018
Content Type:
Case Study
Institution:
Oxford Centre for Global History
Abstract:
In the second half of the eighteenth century, a new garment entered European fashion. Noted for being exceptionally soft, warm, and light, it bore intricate patterns unlike anything Europeans had encountered before or had produced domestically. This product, a woollen shawl, originated in a region that would become so famous for its textiles that its name would pass into Western lexicons as a toponym for its woollen produce: Kashmir. The principal motif found on these shawls, known in India as the Buta, or kairi, would come to be called, in its altered form, Paisley in the West. Not only was the garment practical and aesthetically pleasing, its oriental origins, clear status as a luxury item, texture, and patterning enabled it to permeate European high fashion. Patronage by Empress Josephine of France, and later Queen Victoria, solidified this popularity. By the turn of the nineteenth century, Kashmir and the West regularly traded these textiles. A European industry, aimed at copying Indian originals, also thrived. The next six decades witnessed fervent European consumption of the shawl. This rapid consumption resulted in a host of changes to the production and designs of the garments. While the history of the shawl and its relationship to the West has been subject to distortion, hyperbole, and fiction, recent scholarship has made considerable headway in demystifying information about these products. It is now possible to relate how the Kashmir shawl first came into production, its emergence onto the world stage as a luxury textile, and its status as the principal medium by which the Buta/ Paisley motif entered into the pantheon of historic fashion designs.
Topic:
Economics, Globalization, International Trade and Finance, Capitalism, and Commodities
Political Geography:
Europe and India