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1. Corporate Social Responsibility: Is everything what counts countable?

Publication Date:
05-2008
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
In the past few years, the principle of Corporate Social Responsibility (CSR) has been raising great interest in business and politics. Companies increasingly commit to environmental and social measures on a voluntary basis. The discussion around CSR is not new. Yet the debate of whether or not CSR activities are working, and how efficiently they can be measured, is relatively recent. So far not much progress has been made. The instrument of media analysis could be a starting point – and the MEDIA TENOR CSR Index a measuring stick.
Topic:
Economics, Environment, Industrial Policy, and Mass Media
Political Geography:
Germany

2. Dubyu has gambled his standing away: George W. Bush's media image in Germany and Great Britain 2002 till 2006

Publication Date:
06-2007
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
In the mid-term elections, the US voters have fi nally arrived at a view in line with how the German TV news covered the 2004 presidential campaign. The media image of the US President in Germany and Great Britain has not been able to recover from the setbacks of the past few years. It remains questionable whether or not the dismissal of the “scapegoat” Donald Rumsfeld and a more amenable attitude towards the Democrats' political ideas will truly improve his image.
Topic:
Foreign Policy, International Affairs, and Mass Media
Political Geography:
Britain, United States, Europe, and Germany

3. Media lose patience with Bush administration

Publication Date:
06-2007
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
As the Bush administration enters the final stretch of its term in office, its image in domestic as well as foreign media is moving from bad to worse, the latest Media Tenor study reveals. After the resignation of Donald Rumsfeld, the president now appears to be the most negatively perceived personality in the White House. Are there any media darlings still left in the administration? In a strange twist of fate, Rumsfeld's successor, Robert Gates, has received considerable support from the media–at least for now.
Topic:
Foreign Policy, Politics, and Mass Media
Political Geography:
United States

4. Chances for the Newcomer: The communication balance of the United Nations in an international comparison

Publication Date:
06-2007
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
“The United Nations are potentially the source of fascinating information. However, they must be communicated appropriately, because public support is indispensable for strengthening the organization...” said the report of General Secretary Kofi Annan on September 9th, 2002. The Media Tenor analysis of international television news demonstrates that, in the past few years, the UN barely managed to attract the public's attention with their key issues of development aid, securing peace and human rights. International conflicts, terrorism and scandals shaped the news and led to a steep decline in popularity for the UN.
Topic:
Politics, United Nations, International Affairs, and Mass Media

5. Switzerland is reduced to tennis: Switzerland's image in the foreign media

Publication Date:
06-2007
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
The wounds have healed slowly. At the turn of the millennium, the country of the Alps, of lakes and chocolate was faced with a media storm on a part of its history, which the Swiss themselves would have preferred to ignore: What role did their politicians, entrepreneurs, scientists, teachers and others actually play during the Hitler period? The neutral image, passed on for decades in schoolbooks, rhetorical speeches and media coverage, had cracked in view of an international wave of litigation that was caused by American lawyer Ed Fagan, representing Jewish victims of the Holocaust. He tried to publicly demonstrate that Swiss banks, in particular, but also other companies, as well as the Federal Council of Bern had profited from the victims' suffering.
Topic:
International Relations, International Law, and Mass Media
Political Geography:
America, Europe, and Switzerland

6. No sympathy for Chavez: Venezuela's president in the media

Publication Date:
06-2007
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
Venezuela's President Hugo Chavez has difficulties in exporting his socialistic ideas to the region. The newspapers of seven Latin American countries have shown little sympathy towards his ideas in the past months, as has been shown by a new Media Tenor analysis of 21 leading newspapers from Argentina, Bolivia, Brazil, Ecuador, Columbia, Mexico and Peru (chart 1). Chavez's re-election generated positive headlines, but his leadership aspirations for the region as well as his announced renaissance of a new socialism of Latin American coinage (the “Bolivian Revolution”) were both met with skepticism. Some newspapers see Venezuela the brink of dictatorship, and the Mexican newspaper Reforma called Chavez a “tropical Mussolini”.
Topic:
International Relations, Mass Media, and Socialism/Marxism
Political Geography:
Brazil, Argentina, Colombia, Latin America, Mexico, Peru, and Bolivia

7. Jordan: Little presence outside WEF

Publication Date:
06-2007
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
Coverage on the Middle East continues to be very prominent in many countries, particularly the United States, where close to 80% of all its international coverage is devoted to the region. In German television, other European countries together received the same volumes as the Middle East. This is a very high ratio, considering that German troops are only involved in Afghanistan, and not in other Arab countries. Coverage on the Middle East is considerably subdued in South African television when compared to other measured countries, perhaps because events in Europe received considerably more attention. German television committed the largest share of its coverage to international news (44%), followed by the United States and Britain (37%), while Arab television dedicated 29% of its coverage to the international arena. The lowest share of international focus was in South African television news (24%).
Topic:
Political Violence, Islam, Terrorism, War, and Mass Media
Political Geography:
Afghanistan, United States, Iraq, Europe, Middle East, and Arabia

8. Brazil with strong challenge ahead: Other BRIC countries enjoying stronger media support

Publication Date:
06-2007
Content Type:
Working Paper
Institution:
Media Tenor International
Abstract:
Despite its size, both geographically and in terms of its population, Latin America plays a rather insignificant role in international television news. With Western media for the most part still reporting within traditional and existing parameters (East-West), countries falling outside of these parameters seem to only appear on television when they violate these set norms and expectations (as in the case of Iraq, Iran, North Korea) or if they confirm existing stereotypes, such as crime and violence in Africa. With Latin America hovering on the peripheral of these issues (except for the United States-Venezuelan \'relations\' matter), it is no surprise that Latin America attracts only marginal coverage on television news. Swiss and German television news reports dedicated only 3% of their total coverage in 2006 to Latin America, while South African, British and Arab media dedicated less than 2%. Only U.S. television, largely due to reporting on Cuba and Venezuela, dedicated a full 5% of its total coverage to the continent.
Topic:
International Relations, Politics, and Mass Media
Political Geography:
United States, South Africa, Cuba, Latin America, and Venezuela