21. Berry Brothers & Rudd: Family, Reputation, and the Cultivation of the European Wine Trade
- Author:
- Douglas Ajram, Charlie Harris, and Christopher McKenna
- Publication Date:
- 09-2018
- Content Type:
- Case Study
- Institution:
- Oxford Centre for Global History
- Abstract:
- There is no better testament to the longevity of Berry Bros. & Rudd than its rich history of, and great capacity for, reinvention. The family firm began life as a grocery store in 1698, founded by a woman now known only as the Widow Bourne. It is now Britain’s oldest wine and spirits merchant, and one of the nation’s ten oldest family-run businesses, boasting six Masters of Wine – the most of any company in the world – as well as two Royal Warrants, a mark of recognition for tradespeople that provide goods or services to the British royal family.
- Topic:
- Economics, International Trade and Finance, Political Economy, Food, and Capitalism
- Political Geography:
- Europe