1. Social Media in the Workplace
- Author:
- Rafiq Dossani
- Publication Date:
- 05-2011
- Content Type:
- Working Paper
- Institution:
- Walter H. Shorenstein Asia-Pacific Research Center
- Abstract:
- Social media refers to the information and communication technology platforms designed for real-time social interaction, such as wikis, discussion forums and blogs. These platforms are available on public sites such as Facebook and private sites such as Jive and Yammer. Some sites are more specialized in their objectives than others, eg., Linked-In's objective is to enable professionals to create and share profiles and to enable HR professionals to interact with them, while Facebook's objective is to enable information creation and interaction for more general audiences. Hence, Facebook uses a large number of platforms, such as instant messaging, event planning and image-uploading. In general, more narrow objectives usually result in the use of fewer platforms: for instance, Twitter only contains a microblog platform and YouTube contains platforms for image sharing and comments, while enterprise social network Yammer contains wikis, discussion forums, blogs, text and multi-media content sharing and more.
- Topic:
- Economics, International Trade and Finance, Markets, and Science and Technology