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11. Assessing the economic, societal, and cultural benefits of YouTube in Poland

Author:
Oxford Economics
Publication Date:
11-2021
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
This study assesses YouTube’s contribution to GDP and employment in Poland, and its broader impact on society and culture. YouTube enables Polish content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements. These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €98 million to the Polish economy in 2020 and supported 11,000 full-time equivalent jobs. In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can build skills and knowledge amongst users; enrich and promote Polish culture; and sustain careers for content creators. We also highlight how YouTube has proved helpful during Covid-19. Alongside the findings from our economic modelling and surveys, we present a series of case studies to highlight th the personal stories of successful Polish content creators.
Topic:
Economics, Mass Media, Social Media, YouTube, and Content Analysis
Political Geography:
Europe and Poland

12. Assessing the economic, societal, and cultural benefits of YouTube in Spain

Author:
Oxford Economics
Publication Date:
11-2021
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
YouTube enables Spanish content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements. These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €313 million to the Spanish economy in 2020 and supported 21,000 full-time equivalent jobs. In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can sustain careers for content creators; build skills and knowledge amongst users; and promote Spanish culture to a global audience. We also highlight how YouTube has proved helpful during Covid-19. Alongside the findings from our economic modelling and surveys, we present a series of case studies to highlight the personal stories of successful Spanish content creators.
Topic:
Economics, Mass Media, Social Media, YouTube, and Content Analysis
Political Geography:
Europe and Spain

13. AirBnB: An Economic Engine in the EU27

Author:
Oxford Economics
Publication Date:
11-2021
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
This study seeks to identify Airbnb’s contribution to: • Economic Impact – Airbnb guests spend in the local area, stimulating the local economy and providing employment opportunities. • Geographical Dispersion – Airbnb’s model results in visitors staying in a wider range of areas within countries outside of the more typical destinations visited. This has helped drive an observed urbanto-rural shift in tourism. • Pandemic Resilience – Throughout the pandemic, Airbnb supported travel to both rural and urban locations within the EU27. Despite the significant fall in travel over the pandemic period, Airbnb’s travel fell less than the industry average, indicating pandemic resilience on the part of Airbnb.
Topic:
Economics, Tourism, Local, and Travel
Political Geography:
Global Focus

14. Assessing the economic, societal, and cultural benefits of YouTube in Italy

Author:
Oxford Economics
Publication Date:
11-2021
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
YouTube enables Italian content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements. These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €190 million to the Italian economy in 2020 and supported 15,000 full-time equivalent jobs. In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can sustain careers for content creators; promote Italian culture to a global audience; drive cultural diversity; and support businesses. We also highlight how YouTube has proved helpful during Covid-19. Alongside the findings from our economic modelling and surveys, we present a series of case studies to highlight the personal stories of successful Italian content creators.
Topic:
Economics, Mass Media, Social Media, YouTube, and Content Analysis
Political Geography:
Europe and Italy

15. Assessing the economic, societal, and cultural benefits of YouTube in Ireland

Author:
Oxford Economics
Publication Date:
12-2021
Content Type:
Policy Brief
Institution:
Oxford Economics
Abstract:
YouTube enables Irish content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements. These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €30 million to the Irish economy in 2020 and supported 1,600 full-time equivalent jobs. In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can build skills and knowledge amongst users; promote cultural diversity; and sustain careers for content creators. We also highlight how YouTube has proved helpful during Covid-19.
Topic:
Economics, Mass Media, Social Media, YouTube, and Content Analysis
Political Geography:
Europe and Ireland

16. Economic impact of illicit tobacco in Australia

Author:
Oxford Economics
Publication Date:
12-2021
Content Type:
Working Paper
Institution:
Oxford Economics
Abstract:
This report commissioned by British American Tobacco Australia, examines the size of the illicit market as well as the economic effects of that market on the national economy. Gains to illicit traders and the potential impact of issues such as money laundering are also discussed. In total, we estimate around $4.9 billion in revenue was lost by the legal economy to the illicit economy by the illicit tobacco trade in 2019. Of the $4.9 billion lost to the legal economy in 2019, we estimate some $2.1 billion flowed to illicit operators.
Topic:
Agriculture, Economics, Tobacco, and Illegal Trade
Political Geography:
Australia

17. The Economic Impact of McCarran (Las Vegas) Airport

Author:
Oxford Economics
Publication Date:
01-2020
Content Type:
Commentary and Analysis
Institution:
Oxford Economics
Abstract:
McCarran and its sister airports bring widespread benefit to the Las Vegas region. Oxford Economics found that 25% of all jobs in the region are supported by airport operations and that the benefit is widespread. For example, passengers arriving by air support over 115,000 jobs in the hospitality and leisure industry and 11,000 jobs in manufacturing and related activities are supported by cargo operations. Just as importantly, direct access from McCarran to global markets help Las Vegas diversify its economy and attract new companies to the region.
Topic:
Economics, Tourism, Job Creation, and Travel
Political Geography:
North America, United States of America, and Las Vegas

18. Levant Illicit Tobacco 2019

Author:
Oxford Economics
Publication Date:
03-2020
Content Type:
Commentary and Analysis
Institution:
Oxford Economics
Abstract:
This report provides an overview of the nature of illicit trade in cigarettes across three markets in the Levant region: Egypt, Jordan, and Lebanon. It establishes estimates of Illicit Consumption in each market and the impact it has on government tax revenue.
Topic:
Economics, Markets, Finance, and Illegal Trade
Political Geography:
Africa, Middle East, Lebanon, Egypt, and Jordan

19. The Economic Impact of COVID-19 on Asia-Pacific

Author:
Oxford Economics
Publication Date:
04-2020
Content Type:
Commentary and Analysis
Institution:
Oxford Economics
Abstract:
In this report, Oxford Economics looks at the impact the COVID-19 pandemic on the economies of Asia-Pacific. We look at the impact of lockdown measures to contain the pandemic in China and other economies in the region, and their toll on business and households. As the COVID-19 pandemic continues around the globe, governments, investors, business and households are beginning to understand the financial and economic costs more clearly. In this report we examine the channels through which COVID-19 has impacted on the economies of the Asia-Pacific region. We explore the economic cost of lockdown measures, particularly so in China, as well as knock-on effects through supply-chains, tourism, and financial markets. We set out our forecasts for an historically-sharp downturn in the first half of 2020, but potential for a rapid recovery starting later this year and into 2021. Finally, we examine a downside scenario, simulated using our Global Economic Model, in which lockdown measures spread globally and the economic cost is even greater than in our baseline forecast.
Topic:
Economics, Public Health, Pandemic, and COVID-19
Political Geography:
Asia and Asia-Pacific

20. Illicit Cigarette Consumption in Mexico

Author:
Oxford Economics
Publication Date:
09-2020
Content Type:
Commentary and Analysis
Institution:
Oxford Economics
Abstract:
This research seeks to quantify the size and scale of the illicit consumption of cigarettes in Mexico, as well as the impact on government revenues, for the most recent 12-month period pre-Coronavirus.
Topic:
Economics, Governance, Illegal Trade, and Consumerism
Political Geography:
North America and Mexico