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Begin New Search Publishing Institution Center for International Studies, University of Southern California Author Luc Veron

1. The Competitive Advantage of Hollywood Industry

Author:
Luc Veron
Publication Date:
03-1999
Content Type:
Working Paper
Institution:
Center for International Studies, University of Southern California
Abstract:
The author is very grateful for the support, both material and intellectual, which he received during his stay at the University of Southern California. He is particularly appreciative of the many conversations he had with colleagues at the School of International Relations, the Center for International Studies, the Marshall School of Business and the Department of Economics of USC as well as at UCLA's School of Public Policy and Social Research which greatly helped him to formulate the ideas presented here. Although the author is currently employed by the European Commission, the ideas expressed in this paper are purely personal and do not reflect the views of any institution.
Topic:
Globalization, Industrial Policy, and Political Economy
Political Geography:
United States, Europe, and California

2. Hollywood and Europe: A Case of Trade in Cultural Industries, the 1993 GATT Dispute

Author:
Luc Veron
Publication Date:
03-1999
Content Type:
Working Paper
Institution:
Center for International Studies, University of Southern California
Abstract:
The heated dispute that erupted at the end of the GATT (General Agreement on Tariffs and Trade) negotiations between the United States (US) and the European Union (EU) on audio-visual services is fairly representative of the cultural argument in trade. Culture is often proclaimed to oppose full liberalisation of international exchanges of goods and services. In 1989, after the liberalisation of US film import in Korea, angry Koreans directors in some Seoul theatres showing US movies released poisonous snakes Japan traditionally opposed rice imports on the basis that it would endanger Japanese culture. The United States claimed that the "potato-potato-potato rhythm at idle and the staccato beat at cruising speeds" of a Harley-Davidson was part of the American culture with the obvious aim to ridicule any notion of culture, or more precisely of national culture. German director Wim Wenders replied to the latter by provocatively reminding that the essence of US national culture being trade the Americans have no sense of any possible contradiction between trade and culture. When, to justify the remarkable work of the Australian Film Commission, experts came up with a tentative definition of Australian culture, the simple evocation of Crocodile Dundee generated outrage, especially among the feminists. It is uneasy to find an acceptable and workable definition of national culture to analyse its impact on trade.
Topic:
Globalization, Industrial Policy, and International Trade and Finance
Political Geography:
United States, Japan, Europe, Germany, Australia, and Korea

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