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1. Where Will Work Come from in the Era of the Cloud and Big Data?

Author:
John Zysman and Martin Kenney
Publication Date:
01-2015
Content Type:
Working Paper
Abstract:
Will the digital revolution, and its current manifestation in Cloud computing and platform-based work, inexorably lead to the elimination of jobs and work due to automation. Are new opportunities for work opening? Should we be thinking in terms of conventional work or is value creation the key? Certainly, nearly all firms are experiencing intense competition leading to commoditization based principally upon price. In the first section of this paper, we explore the pathways opened as cloud computing, transforms the way both goods and services are innovated, produced, and distributed. Production now has two aspects; classically understood manufacturing and ICT-enabled services, activities and virtual goods, both of which can be transformed to escape a commodity trap. As firms in advanced countries seek to sustain advantage in global markets, their efforts alter not only the terms of competition, but the character of work. The second section speculates upon the ways in which the cloud, as a platform, is transforming the nature of work, jobs, and employment. The emergence of cloud-based platforms such as, Airbnb, the Apple app store, Github, Google, LinkedIn, and Uber is redefining the forms and nature of value creation. Paradoxically, given that Google monetizes peoples’ searches, Facebook and LinkedIn monetize posts, Github monetizes open source software creation, and App stores monetize software creations, it is also possible to argue that more value than ever is being created, even while traditional notions of employment are being challenged. This suggests that as a consequence of the implementation of cloud-based strategies; an entirely new category of work organization, which we term, the “Platform Economy” is emerging.
Topic:
Science and Technology, Communications, Labor Issues, and Global Markets
Political Geography:
Global Focus

2. Escape from the Commodity Trap: Will the Production Transformation Sustain Productivity, Growth and Jobs?

Author:
John Zysman
Publication Date:
04-2014
Content Type:
Working Paper
Abstract:
The emerging transformation of the production of goods and services is dramatically altering what is produced, where, how, and who captures the value. It creates opportunities and challenges. Part I of this essay examines the transformation of production and its acceleration by Cloud Computing. A first argument is that the transformation of production, including both manufacturing and ICT-enabled services should be our focus. A second argument is that ICT enabled services are a source of distinct value in the economy. Third, it considers the distinct and contradictory challenges facing manufacturing. The fourth argument is that the transformation of production will be accelerated by the emergence of Cloud Computing as the next Information Technology Platform. Part II of the essay makes a few focused policy suggestions and considers several issues policy makers need to consider as they frame policy. The emphasis is on the role of next generation tools and competencies of “places”. The crucial policy question is how to nudge that transformation in the advanced countries toward higher value added, higher skilled, higher wage solutions.
Topic:
Economics, Science and Technology, Communications, and Global Markets
Political Geography:
Global Focus