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1. From opportunity to impact – Assessing the economic, societal, and cultural benefits of YouTube in Canada in 2022

Author:
Hamilton Galloway and Alice Gambarin
Publication Date:
06-2023
Content Type:
Special Report
Institution:
Oxford Economics
Abstract:
This study presents an updated assessment of YouTube’s contribution to Canada’s GDP and employment, and its broader impact on society and culture. Every day, YouTube helps Canadian users to learn new skills, connect with others, and enrich their lives. It also provides a platform for a diverse range of content creators to share their interests and passions with audiences within Canada and beyond, creating opportunities to build new careers and businesses. This supports substantial economic value for creators who receive income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. Creators may also earn revenues from other sources that are helped by their YouTube presence. These revenue sources not only support jobs and income for the creators themselves, but also wider activity in their supply chains, and through workers’ spending. In total, our economic modeling suggests that YouTube’s creative ecosystem contributed more than $2 billion CAD to Canada’s economy in 2022 and supported more than 35,000 full-time equivalent jobs. In this report we provide further details of our economic analysis, as well as the findings of wider survey research to investigate how YouTube can sustain careers for content creators; help businesses grow; build skills; amplify Canadian talent; and drive cultural diversity. Alongside the findings from our economic modeling and surveys, the report presents a series of case studies to highlight the personal stories of successful Canadian content creators, ranging from financial literacy to cross-cultural cuisine.
Topic:
Economics, Culture, YouTube, Society, and Revenue
Political Geography:
Canada and North America

2. Chipping Away: Assessing and addressing the labor market gap facing the US semiconductor industry

Author:
Dan Martin and Hamilton Galloway
Publication Date:
07-2023
Content Type:
Special Report
Institution:
Oxford Economics
Abstract:
Thanks in large part to enactment of the landmark 2022 CHIPS and Science Act, a significant share of expected new chip manufacturing capacity and R&D is expected to be located in the US. We project the semiconductor industry’s US-based workforce will grow by nearly 115,000 jobs by 2030, from approximately 345,000 jobs today to approximately 460,000 jobs by the end of the decade. We estimate that roughly 67,000, or 58%, of these new jobs risk going unfilled at current degree completion rates. Of the unfilled jobs: 39% will be technicians, most of whom have two-year degrees or less; 35% will be computer scientists, or engineers with four-year degrees; and 26% will be engineers at the master’s or PhD level. For the US economy as a whole, we estimate that 3.85 million additional jobs in these three technical fields will be created by the end of 2030. Of those, 1.4 million jobs risk going unfilled unless the pipeline for such workers is expanded. To address the skills gap facing the broader economy and the semiconductor industry, we present three core recommendations to strengthen the US technical workforce: Strengthen support for regional partnerships and programs aimed at growing the pipeline for skilled technicians for semiconductor manufacturing and other advanced manufacturing sectors. Grow the domestic STEM pipeline for engineers and computer scientists vital to the semiconductor industry and other sectors that are critical to the future economy. Retain and attract more international advanced degree students within the US economy.
Topic:
Economics, Science and Technology, Regulation, Manufacturing, Labor Market, Workforce, and Semiconductors
Political Geography:
North America and United States of America