Author: David Goodger / Topic: Consumerism

Author:: David Goodger
Publication Date:: 11-2019
Content Type:: Research Paper
Institution:: Oxford Economics
Abstract:: The Portuguese tourism industry has benefitted from a greater embrace of online content, driving engagement with travellers and ultimately creating new jobs. This study explores the value of online content to the tourism economy in Portugal, building on prior analysis for Southern European destinations. The analysis quantifies the proportion of recent tourism growth which was generated by successfully embracing online platforms and with an improved focus on digital skills. Remaining growth opportunities are also estimated, including the potential for job creation, from increased investment in digital infrastructure and skills. This will help to meet higher tourism growth targets.
Topic:: Tourism, Digital Economy, Customer Service, and Consumerism
Political Geography:: Europe and Portugal

Author:: David Goodger
Publication Date:: 07-2017
Content Type:: Commentary and Analysis
Institution:: Oxford Economics
Abstract:: This study explores the value of online content to the tourism economies of six southern European countries: Greece, Italy, Spain, Cyprus, Croatia and Malta. The analysis quantifies the proportion of recent tourism growth generated by greater use of online platforms. Improvements since the previous report (produced in 2013) are highlighted. Remaining growth opportunites are estimated, including the potential for job creation, from increased internet adoption by the tourism industry in each country to meet source market demands.
Topic:: Tourism, Digital Economy, Internet, Customer Service, and Consumerism
Political Geography:: Europe

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